The Membership Engagement Manager is responsible for driving membership growth, strengthening member engagement and value, and executing the organization's membership strategy.
This role owns the day-to-day membership function and translates the organization's membership strategy into effective execution. The Manager leads initiatives that attract new members, support a strong onboarding experience, encourage ongoing engagement, and demonstrate member value.
The Manager uses membership data, reporting, and established processes to identify opportunities for growth and improvement, while continuously refining the member experience and supporting organizational priorities.
This role does not have formal people management responsibility.
Key Responsibilities
Membership Growth
- Execute the organization's membership growth strategy and initiatives.
- Manage the prospective member journey from initial interest through membership.
- Identify opportunities to increase membership acquisition through outreach, partnerships, events, referrals, and other channels.
- Monitor membership growth and recommend adjustments based on results and member insights.
- Collaborate with Marketing on membership acquisition campaigns and communications.
Member Engagement & Value
- Own the new member onboarding experience and ongoing member lifecycle communications.
- Lead initiatives that increase member participation, engagement, and use of membership benefits.
- Develop scalable approaches to keep members connected to DNS and demonstrate ongoing membership value.
- Monitor engagement and retention trends and identify opportunities to strengthen member experience and retention.
- Promote membership benefits, resources, opportunities, and affinity partnerships.
- Use member feedback and engagement data to inform improvements.
Membership Operations, CRM & Reporting
- Manage the day-to-day membership function, including established processes and workflows.
- Own the day-to-day use of the membership CRM and maintain accurate member data.
- Produce required membership reports and track key metrics related to growth, engagement, and retention.
- Use membership data and reporting to identify trends, opportunities, and areas requiring attention.
- Maintain documentation and processes required for consistent membership operations.
Strategy Execution & Continuous Improvement
- Execute and maintain the organization's membership strategy and related priorities.
- Translate strategic priorities into annual and ongoing membership initiatives.
- Continuously assess membership activities, processes, and tools to identify opportunities for improvement.
- Implement approved improvements that increase efficiency, reduce manual work, and strengthen the member experience.
- Recommend strategic or operational changes to the VP Growth & Operations as needs and member expectations evolve.
Cross-Department Support
- Support other departments in promoting and filling programs, events, and other opportunities through the membership base.
- Identify opportunities to connect members with relevant programs, events, resources, and partners.
- Support outreach to prospective program partners and other stakeholders when membership relationships or channels can help.
- Collaborate with internal teams on member communications and campaigns that support organizational priorities.
Industry & Organizational Engagement
- Build relationships with prospective members and strategically engage with members where direct relationship-building supports growth, retention, or member value.
- Attend selected industry events, as appropriate, that support membership growth, member engagement, or the DNS brand.
- Gather member and industry insights through appropriate channels and use them to inform membership activities.
- Collaborate with internal teams to connect members with relevant DNS programs, resources, events, and opportunities.
Qualifications
- 2–5 years of experience in membership engagement, relationship management, or a related field.
- Experience working with CRM systems.
- Passion for Nova Scotia's technology sector.
- Strong organizational, communication, analytical, and problem-solving skills.
- Ability to work independently, balance strategic and tactical priorities, and collaborate effectively across teams and stakeholders.
- Valid driver's licence and consistent access to a vehicle.
- Willingness to travel occasionally within Nova Scotia and attend evening events, with rare weekend commitments.
Salary Range: $80,000 - $90,000 CAD per year
