Digital Marketing Manager, Programmatic

As Digital Marketing Manager, you will support the vision to take our globally recognized brand to new heights.

You’ll have the opportunity to:

  • Support a team who are passionate about product innovation, brand presence and growth.
  • Join one of the top digital media teams in Canada and by far the most passionate!
  • Be a key player in our marketing team and a key driver in shaping Covers’ overall marketing strategy.
  • Build on 26 years of success but lead with the mindset and growth aspirations of a start-up.
  • Have the freedom and support to create something truly world class.
  • Collaborate with our global ownership group who are growing even faster than we are and are obsessed with top talent and online product innovation.

What You’ll Do

Support our product marketing strategy as we continuously release new features and innovations.
Help build and amplify strong brand presence in our market. You will leverage PR, thought leadership, execute earned media, build influencer, evangelist, and partner campaigns.
Support the design and execution of our top of funnel strategy including inbound lead acquisition across website, SEO, content, SEM/ PPC, social, remarketing, events, and email.
Support the design and execution of programs that drive users through their online betting journeys. Help qualify key user segments to drive downstream commercial stages.
Refine market segments by geo and vertical and target clients that will have the highest yield. Curate a deep understanding of those targets, including their needs, purchase process and how they consume communications to ensure the most effective outreach.

What You’ll Bring

  • 5 years marketing experience from B2C businesses where you have helped develop and lead the marketing and digital agenda.
  • In-depth knowledge of and experience working in digital performance marketing channels
  • Proven track record in executing Brand and Digital marketing campaigns
  • Strong storytelling and excellent writing skills that shape messaging and brand.
  • Experience with marketing operations tooling including SEO, CRO, Automation and CRM.
  • Track record of measurable results in customer acquisition / pipeline in previous roles.
  • Extraordinary ability to collaborate across the go-to-market teams including Content, Commercial, Customer Support, Product and Engineering.
  • A strategic thinker, able to navigate ambiguity, assimilate information and communicate solutions in a compelling way.
  • Highly data driven and analytical, with a solid understanding of business & channel performance and highly results driven.
  • An entrepreneurial mindset: able to roll up your sleeves, thrive during rapid growth, and get things done.
  • Bachelor’s degree required. Master’s degree desired in Business, Marketing or related field, or comparable work experience.
  • Good understanding of the North American sports media landscape
  • Good understanding of the sports gambling industry

What We Can Do For You

  • A competitive base salary package
  • Individual and company performance based annual discretionary bonus
  • Paid time off: 3 weeks’ vacation, public holidays, birthday, office is closed between Christmas and New Years
  • Health and dental benefits with no waiting period
  • 5% company matched pension contributions
  • Self-driven annual training budget so you can continue to grow professionally
  • Flexible working hours and work from home options
  • Company parties in the summer, winter, and a few fun events in between
  • Engaging, fun, and casual company culture
  • Dog friendly office
  • Free parking

About Covers

We’re becoming the world’s leading sports betting authority by making smarter sports bettors.
We’re a digital platform that brings together expert insight, rich user experience and a passionate community to help sports bettors bet smarter. In the overwhelming world of sports betting, we’ve created a single place where people who love the risk and rush of competition come together to share their passion and harness our 26 years of expertise, to build their game, win more consistently, and have fun doing it.
We currently see 20 million sports fans visit our site annually, and our goals for the coming year are aggressive. We’ve doubled the size of our company in 12 months, and plan to do so again in the next 24.
One thing is for sure: we’re set for a big next season. is serviced by NS Sports Media Pros Ltd., a related company who specializes in professional services and is located in Halifax, Nova Scotia.