Data Analyst, Marketing Acquisition (Remote) – Digital Nova Scotia – Leading Digital Industry

Data Analyst, Marketing Acquisition (Remote)

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you’ll find it with us.

The Opportunity

The Data Analyst will enable FreshBooks reporting and help to derive insights from website, event, campaign and customer web and product interaction data to improve the volume and quality of acquired trailers, determine growth opportunities, understand the customer journey and major drop-offs.

The right person for the job will love to solve a problem and have a knack for translating data into insight and presenting that information to stakeholders. You will be collaborating with managers and a team that includes other analysts, data scientists, marketers, financial analysts, and developers all working together to drive growth at FreshBooks.

What you’ll do as a – Data Analyst, Marketing Acquisition:

  • Complete ad-hoc / deep-dive analyses by translating raw data into useable information
  • Build dashboards for core performance metrics/monitor KPI’s, including complex, long-term analysis on visitor trends and performance impacts based on different content/webpage reviews and analysis.
  • Channel level reporting on trends in acquisition performance, including evaluations of various customer segments and changes in usage behaviours.
  • Support with A/B testing for campaign treatments
  • Work independently & with engineering to ensure the integrity of data flows / transfers
  • Consult with internal clients to gather requirements, scope & execute
  • Communicate results and recommended analyses/approaches to stakeholders

What You’ll Bring to the Role

  • Minimum 2-3 years in data analytics/business intelligence
  • Intermediate to advanced knowledge of SQL is required
  • Knowledge of Google Analytics data, Google Tag Manager and/or similar web analytics tools 

You’ll Stand Out If You Bring Experience In:

  • Strong knowledge of one or more visualization tools such as Looker, Tableau etc.
  • Familiarity with the marketing campaign and/or web data is preferred
  • Python knowledge is an asset

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you’re passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our employees:

  • 🩺 Comprehensive Health and Wellness Benefits. Including retirement savings programs matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
  • 📚 Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.
  • 🌱Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and remote FreshBookers receive a home office credit to set up your home office.
  • 🤗 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
  • 🚀 Accelerated growth. 3 week dedicated company onboarding, career development through continuous coaching, training, and learning on the job, and a bi-annual review process.


Even if your experience doesn’t meet every bullet on the above lists, we’d love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or