Customer Relationship Management (CRM) Marketing Lead – Digital Nova Scotia – Leading Digital Industry

Customer Relationship Management (CRM) Marketing Lead

The Customer Relationship Management (CRM)-Marketing Lead will be responsible for developing and implementing comprehensive marketing strategies that deliver seamless and personalized customer experiences across multiple channels. The individual will play a key role in orchestrating data and messaging to create a unified brand presence and drive customer engagement and loyalty.

The job requires the incumbent to be a strategic leader, self-motivated and detail-orientated, with effective project management skills for the completion of projects on time and within budget. In addition, the role involves using innovative ideas to generate digital marketing strategies, initiatives, and programs.  Many aspects of this job will entail supporting or persuading others on a specific approach using customer insights and data and outlining expected outcomes.

  • Responsible for designing customer journeys and touchpoints to ensure a cohesive and consistent brand message across all channels.
  • Responsible for utilizing data from various sources, including customer relationship management (CRM) systems, customer databases, web analytics, and marketing automation platforms, to gain insights into customer behavior and preferences. Analyze data to create targeted and personalized messaging for different customer segments.
  • Responsible for developing and executing end-to-end marketing campaigns using Salesforce Marketing Cloud. Utilize various tools within the platform, such as Email Studio, Journey Builder, and Automation Studio, to create personalized and targeted communication flows.
  • Responsible to create and optimize automated marketing workflows using Salesforce Marketing Cloud’s Automation Studio. Develop customer journeys, nurture campaigns, personalization, and trigger-based communications to enhance customer engagement and drive conversion.
  • Monitor and analyze campaign performance metrics, customer behavior, and marketing KPIs. Provide insights and recommendations based on data-driven analysis to optimize campaign effectiveness and improve customer retention.
  • Responsible for overseeing the planning, execution, and optimization of omnichannel marketing strategy and cross-channel orchestration. Coordinate with marketing teams to ensure seamless integration and execution of campaigns across channels, such as email, social media, mobile, website, and offline channels.
  • Responsible for the development of cross-channel dashboards to understand health, monitor, and measure performance.
  • Responsible for conducting A/B testing and other experiments to optimize campaign and channel performance and improve customer experience across channels.
  • Responsible for brand stewardship and accuracy – ensuring the ENS brand is represented accurately across the customer experience in all customer touchpoints, working with key staff to vet content before publishing, ensuring marketing content is aligned with program objectives, and educating internal and external stakeholders on program offerings.

What Will Help You Succeed?

  • A University degree or Community College diploma in Marketing, Communications, Public Relations, or an equivalent combination of education and work experience.
  • Seven years of proven experience in a Customer Relationship Management Marketing role or similar.
  • Proven experience in omnichannel marketing, with a focus on data-driven strategies and customer personalization.
  • In-depth knowledge of marketing automation platforms, CRM systems, and data analytics tools.
  • In-depth knowledge of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Data Extensions
  • Proficient with Microsoft Office software such as Excel, Word, PowerPoint, and Teams
  • The ideal candidate will have good analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
  • The ideal candidate will have excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
  • Salesforce Marketing Cloud certifications, such as Salesforce Certified Marketing Cloud Email Specialist or Salesforce Certified Marketing Cloud Consultant, are considered an asset.