Digital Account Manager

Who we are looking for:

Aptitude is looking for an experienced digital marketer to develop and manage strategies that help our clients meet their online objectives. You are a self-motivated person looking for an opportunity that allows you to take a leadership role and thrive on working with multiple projects.

Where we are located:

Our office is in beautiful Halifax, Nova Scotia. Get inspired with a stunning view of the Bedford Basin every day. Satisfy your cravings at the cafe and farmers market located just two floors down.

Currently remote due to COVID situation. Post-COVID combination of in-office and remote.

What you will do:

  • Build long-term relationships with clients. Get to know their objectives and what KPIs matter most to them.
  • Plan and implement digital strategies.
  • Able to write optimized content for websites.
  • Setup, monitor and communicate KPIs that track the effectiveness of your strategies.
  • Advise our design and development teams on how to incorporate SEO in everything we do.

What you bring:

  • 2+ years experience creating strategic plans
  • You know all things Google: Analytics, AdWords, Search Console and DataStudio
  • In-depth knowledge of white hat SEO.
  • Experience building audiences on social media such as LinkedIn, Facebook and Instagram.
  • Able to extract key information from website analytics that can impact future design enhancements.
  • Familiar with current website design / UX concepts and how they work to achieve organizational goals.