From First Click to Commitment: UX Strategies for Websites That Grow Real Relationships

Join us at our office for a session with UX expert, Stephanie Fox! Breakfast provided. Based on Stephanie’s book, Would You Date Your Website?, explore how to craft a website that attracts the right people, and entices them to start–and stay–in a relationship.

• Are you ready to date? Get clear on who you are, what you want, and your ideal partner.
• A first date requires a great first impression and easy conversation: say the right thing at the right time and no mixed signals.
• Build the relationship: establish trust, move things forward, and know when to put in extra effort.
• Keep relationships healthy with proactive maintenance and a little care.

All participants will receive a copy of Stephanie’s book to take home and put to use. 3 Key Takeaways

• How to align website content with the decision making process of your users so you can gain their trust and persuade them toward conversion
• How to create and structure website content that is findable, usable, and accessible
• How to proactively maintain your website so the user experience stays positive and you minimize redesign costs

Meet Your Presenter - Stephanie FoxStephanie Fox combines user research, usability, information architecture, accessibility, and content strategy to create meaningful digital user experiences. Since 1995 she’s had roles as an emarketing manager, product manager for a search engine, and UX lead at an agency. Stephanie recently published a UX book: Would You Date Your Website?.