ALL IN 2026 — Atlantic Canada Trade Mission: From Conversation to Commercial Outcome

Conference success isn't measured by the number of business cards you collect — it's measured by the opportunities you create. Join us for a hands-on workshop facilitated by Jeff Allen. This session aims to prepare ALL IN delegates to confidently engage buyers, investors, and partners through purposeful conversations that build relationships and generate results. Participants will learn how to clearly communicate their value, uncover meaningful opportunities, and leave every conversation with a defined next step.

ALL IN puts your team in the room with buyers and investors. The hard part is the conversation itself. This session gets founders ready for what actually happens in Montréal: who to target, how to introduce the company without pitching, how to quickly figure out if there is a real fit, and how to end a good conversation with a clear next step, not just a LinkedIn connection.

Owner & Sales Coach, Sandler by Jeff Allen

With more than 10 years of B2B technology sales experience, Jeff Allen has helped organizations accelerate growth by building stronger customer relationships and more effective sales conversations. After eight years at Cisco, where he closed more than $150 million in sales across Atlantic Canada, Jeff founded Sandler by Jeff Allen. Today, he coaches founders, sales teams, and technology companies to prospect with confidence, uncover customer needs, and turn conversations into lasting business opportunities.