Trade Market Intelligence Program | Lunch & Learn

Explore new markets with Megan MacAulay—learn how TMI insights can guide growth, reduce risk, and support smarter expansion decisions. A Lunch & Learn with Megan MacAulay Thinking about expanding beyond your local market—but not sure where to start? Understanding where your product or service fits, and which markets offer the best opportunity, can make all the difference. In this Lunch & Learn, Megan MacAulay from Invest Nova Scotia will introduce the Trade Market Intelligence (TMI) program and how it helps businesses make informed decisions about growth and expansion. You’ll learn how to access customized market research, identify new opportunities, and reduce the guesswork when exploring new markets. Whether you’re considering exporting for the first time or looking to grow into new regions, this session will show you how data-driven insights can support your next move. What you’ll learn: • What the Trade Market Intelligence (TMI) program is and how it works • How to access market research tailored to your business • Ways to identify new markets and growth opportunities • How data can support smarter, more strategic decisions • Who is eligible and how to get started with TMI Who this is for: This session is ideal for startups, small businesses, and growing companies interested in expanding beyond their current market—locally, nationally, or internationally. Walk away with a clearer understanding of how to explore new markets—and the tools available to help you do it with confidence.