Market Expansion Stories: Scale into Europe

Expanding into Europe? Learn from those who’ve done it. Join us with the experts from ChannelCreator. Matt Ball and Elias Moubayed as they break down what it takes to sell and scale in Europe. From market entry to value props and go-to-market strategies, you’ll walk away with insights to help you expand without the upfront cost of hiring a local team. We’ll dive into:

• The size and scope of the European opportunity
• Where (and how) to launch your expansion
• How to navigate technical and language barriers
• Direct vs. indirect expansion—and what’s right for your business

Meet your presenters...Matt Ball is an experienced business development professional with a strong background in sales and partnerships across various sectors, particularly in B2B software and eCommerce. Currently serving as a Founding Partner at ChannelCreator LLP and the Business Development Director for EMEA at Hostopia, Matt has successfully assisted over 85 software companies in expanding into European markets while minimizing risks. Additionally, Matt holds key roles in AAZZUR and ITQ Solutions Limited, focusing on embedded finance and eCommerce strategy, respectively. Previous leadership positions include Head of Sales UK & Ireland at Intershop Communications and Sales Director at WiredMinds AG. Elias Moubayed is an experienced business development professional with a strong background in sales and partnerships across various sectors, particularly in B2B software and eCommerce. Currently serving as a Senior Partner at ChannelCreator LLP and the Business Development Director for EMEA at Profitmind, Matt has successfully assisted over 25 software companies in expanding into European markets while minimizing risks. Elias is a Canadian transplant to the UK and is an angel investor in a number of smaller start-ups.