Events from May 29 – March 20 – Digital Nova Scotia – Leading Digital Industry

Discover and Answer the Questions your Customers are Asking Online: An Introduction to SEO for Content

When your ideal customers are researching their next trip online, will your business pop-up in their search results? Join Tourism Nova Scotia, Digital Nova Scotia, and SEO consultant Michael MacMillan, to learn how to increase search traffic to your website with your content. Learn tactics to discover what questions potential customers are asking in search engines and how best to create content to answer these questions and get your website at the top of their search results. Insights from this introductory webinar on search engine optimization will help make it easier for customers to find your business online. Register  

Using Chatbots to Improve the Customer Experience

Put Chatbots to Work for you! A Hubspot Academy Workshop on how to create a chatbot strategy as well as build out a chatbot in HubSpot Have you considered improving customer service with the use of Chatbots? Chat bot’s deliver convenience for the customer with powerful analytics you can learn from to continuously improve your marketing, sales and customer service. How do chatbots deliver convenience? They are available 24/7, 365 days a year - that’s convenient! Customers can get a response within minutes Customers are part of a conversation where a need is acknowledged, and value is given in return at every part of that interaction without delays. Before you start using a chatbot on your website, you need to ask key questions and know your goals. In this Hubspot Certified workshop we’ll look at which conversations are better suited for humans and which ones are better suited for bots. Will dig into how you create, launch and learn from your first chat bot. Register

Interpreting Data to Drive Growth

It's one thing to gather data; it's another to translate all of that information into valuable insights and recommendations. When it comes to digital strategy, data is your biggest asset. Understanding and interpreting your data helps drive decisions that can have huge impacts on the growth of your business. This 1-hour session with Kevin D'Aguiar from Matters of Data is designed for anyone interested in developing a deeper understanding of what data is available to them, and how they can use this data to inform key business decisions. Beginners and small businesses are welcome! This webinar will cover: Discovering your data Turning data into insights How the right insights can affect the bottom line Register About the Kevin D’Aguiar With over 21 years of experience as an Analytics professional, Kevin runs an analytics consulting service, Matters of Data. He has a passion for "removing data barriers" and ensuring insights are at the fingertips of decision makers. Kevin has worked with clients spanning many industries, including Finance, Travel and Tourism, Tele-Communication, and Retail Loyalty. About Matters of Data Matters of Data partners with businesses to build a stronger connection with their data. With specialized knowledge in website (digital) analytics, data storytelling, […]

Online Workshop: UX: Avoiding UI Rework in your Product

On Tuesday, Dec. 8 at 12:00pm, join Scott Sears for an interactive discussion on user experience and how to avoid user interface reworking. Join Scott Sears for an interactive discussion and examples of what UX really is at its core, and how to avoid and reduce UI rework in development teams. It’s important to have a good understanding of the many different areas that the user experience covers so that you know what tools are available to you. In this workshop, you will learn about some of the specific elements that go into creating a user’s experience, and reducing the amount of time you will spend doing UI rework in development teams through thorough testing and design methods. Register

Winter Startup Summit

1 conference, 3 provinces, 7 workshops, and hundreds of entrepreneurs. Join us on December 9th for the first-ever Winter Startup Summit! On December 9th, join PEI's Startup Zone (in partnership with NB's Planet Hatch and NS' Ignite) for a day of learning to focus on you and your business. As one of the last big events of the year, the workshops from the Winter Startup Summit are meant to leave you with a strategy to grow your business (or start a new one!) in the new year. While the Winter Startup Summit is a digital event, it will also have an in-person streaming portion hosted at the Delta in Charlottetown with limited seating available. The day will consist of 7 workshops, all aimed at providing you with the resources, skills, and ideas to grow yourself as a small business owner Register

Safety First! Securing Your Compute Canada Virtual Machine

If you have a Compute Canada Virtual machine, or are considering applying for one, this workshop is for you! Learn the best practices at Compute Canada for minimizing your risk for cyber attacks. Difficulty level is beginner/intermediate. Topics will include SSH security, firewalls, using logs and creating backups; all applied to running and maintaining cloud projects at Compute Canada. We will be recording the presentation part of this session, the question period at the end will not be recorded. Participants must register using their institutional / organizational email address (not a personal email, ie. gmail). Register

The Grant Thornton Education Series: Utilizing COVID-19 Government Programs

In this session, we focus on helping you prepare for new tax changes and processes amidst COVID-19 related federal programs and what you need to be aware of for the 2020 tax season. We will cover the following: What’s happening now within the business landscape Outstanding government programs: Learn which ones you can still take advantage of Preparing for the upcoming 2020 tax season: Issuing T2200’s – Declaration of Conditions of Employment Changes to T4 Slip process CEWS: What the CRA audit process looks like and how you can prepare for it Register

Preference Management Best Practices

In this webinar, you will learn how to effectively manage marketing preferences for your customers across email and mobile channels. We’ll be sharing examples of preference center design, in addition to best practice architectural patterns and considerations for orchestrating preference data across platforms. Register

Stories of Resilience: Advice and Inspiration for Small Businesses

Featured Speakers: Mark Cuban, Billionaire Entrepreneur, Investor, and TV Personality Angela Antony, CEO of Scoutible Marie Rosecrans, SVP of SMB Marketing, Salesforce With decades of experience leading, advising, and investing in successful entrepreneurs, Mark Cuban has been a key supporter of the small business community. Mark joined us early in the pandemic to offer advice to small businesses. Hear what he has to say almost a year in about the future of business and AI. The original Shark is joined by Angela Antony, CEO of Scoutible, a game-based hiring platform. Angela will share her thoughts on innovative hiring, and show how Salesforce technology can help small business owners take control of their future. Stories of Resilience is an ongoing virtual event series where small business leaders share true stories of how they’ve navigated challenging times. Speakers share how they've adapted their businesses and offer inspiration to forge a path forward. Register

Privacy by Design with Barrington

An interactive virtual lunch & learn for physical product-based startups and teams hosted by Barrington. Why make privacy an after-thought when you can make it part of your product or service design! This workshop is intended to give you a better understanding of how to incorporate Privacy by Design principles into your product design, while also helping you recognize privacy gaps. At Barrington, our goal is to help you Safeguard Against Future Events and keep your team SAFE. We will cover privacy basics, beyond two-factor authentication (you’re doing that already, right?) test your privacy knowledge, and help you understand the impact a breach could have on your business. For more information, contact [email protected]. Register

Reviewing Tech in 2020

Panel Discussion & Networking Event Join us for a virtual event that includes a 30-minute panel discussion covering the tech sector in 2020, followed by an opportunity to make connections with an online networking session. This event is open to DNS members, students, and anyone involved in Nova Scotia's tech sector. Panel Moderator: Jenn Priske, Senior Executive, REDspace Panelists:  Tyler Farmer, Manager, Business Transformation and Partnerships, ICTC Jen LaPlante, Executive Director, DeepSense Meghann Coleman, Vice President of Programming and Partnerships, VOLTA Panel Discussion Topics: Shifts in the tech sector in 2020 Emerging technologies Lessons learned in 2020 and what comes next Event Schedule: 3:15PM - 3:30 PM: Opening Remarks 3:30 PM - 4:00PM: Panel Discussion 4:00 PM - 5:30PM: Networking Register Now

Jonas Software Halifax, Nova Scotia – Job Fair

Jonas Software Solutions is expanding in Nova Scotia. We want you to be part of it! Join us at Dec 16 at Noon AST to learn more! Jonas Software is a wholly owned subsidiary of Constellation Software Inc. and employs over 3,000 team members working in 100 software companies worldwide. We are serial acquirers of vertical market software providers with a widely publicized buy-and-hold-forever strategy. Our unique model enables each business leadership team to make operational, investment and cultural choices locally whilst benefitting from the collective support and strength of the wider Jonas organization Jonas Software Solutions will be home to a diverse workforce of Developers, QA Analysts, Designers, DBAs, Product Owners and other key individuals. Successful candidates will form remote teams for Jonas business units across North America.' Register