Events from March 27 – March 20 – Digital Nova Scotia – Leading Digital Industry

FITTskills – International Market Entry Strategies

Nova Scotia Business Inc., in partnership with the Atlantic Canada Opportunities Agency, is pleased to offer FITTskills International Market Entry Strategies. This course will run from 9 am to 12:30 pm every day for 4 days. Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy, and implementing it efficiently. The International Market Entry Strategies course examines what individuals in organizations need to know and do to ensure the success of new international ventures. You will learn how to research market entry options, analyze them, and then select the most effective strategy for your needs. With this knowledge in hand, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market. Register Now

Navigating COVID-19: The Future of Tourism & Hospitality

Join Patrick Sullivan, President & CEO of the Halifax Chamber of Commerce, as he has a conversation on the future of tourism and hospitality with Dr. Candace Blayney, Paulette Cormier and Maria Matthews; three faculty of the Business Administration and Tourism and Hospitality Management programs at Mount Saint Vincent University. They’ll be sharing their expertise on what our tourism and hospitality members can do to help guide their business through this “new normal”, offer ways to market their business to inspire local tourism, and provide insight on how to continue planning for the unknowns of the future. Join us for your chance to ask your questions to the experts! Submit your question in advance during the registration process. Register Now  

Stayin’ lean

Organize and work through business ideas with the Lean Business Model Canvas. About this Event An entrepreneur is only as strong as the skills and tools they gain. Learn how to start a business idea strong from day one with the Lean Business Model Canvas. It's a one-page business plan that keeps you on track and your business objectives clear. Peter Gifford of Genesis, our keynote speaker for this workshop, will focus on the Lean Business Model Canvas and the Traction Road Map. The workshop is designed to be hands-on, you will walk away with the tool necessary to test any business idea. Stayin' Lean this semester will be in partnership with the Ocean Startup project. The Ocean Startup Project is a pan-Atlantic collaboration to create and grow high-quality ocean technology companies and promote the opportunities that exist right here in Atlantic Canada. This event will be held virtually on Hopin, an all-in-one live events platform that allows attendees to interact and connect virtually with the experience and benefits of attending a physical event. Check out this video for a demo of the attendee experience. *For the best Hopin experience with this event, please ensure you are using a Chrome […]

SMU Entrepreneurs Adapt During COVID-19

In this panel discussion, three Saint Mary's University student and alumni Entrepreneurs will be discussing some of the challenges they faced during the rise of COVID-19 and how they were able to adapt to the new environment to grow their businesses. Panelists include: Ossama Nasrallah, Co-Owner of The Harbour Watercraft Tours & Adventures Deeksha Bhaskar, Co-Owner, Rasa: Flavours of India Valerie Caswell, Co-Owner of Nova Camp Mubdu Alali, Co-Owner of Bloxo Nevell Provo, Co-Owner of Smooth Meal Prep Moderated by Michael Sanderson, Director of the Saint Mary's University Entrepreneurship Centre. Viewers will also have the opportunity to ask questions. This is a free event open to everyone. Register Now

Team Development Lessons From Sports

Part 2: Leading Teams, Communication Communication is a huge part of sports; a pitcher communicating with a catcher, a coach communicating a game plan, or a teammate calling for a pass. There are countless examples of verbal and non-verbal communication in sports that drive outcomes we desire or miscommunications that lead to an outcome we don’t desire! In this 90-minute webinar, we'll cover: How leaders communicate How to translate the score into actions Learning confirmation techniques Communicating to motivate and keep players connected to the goal Transparency and care, finding the right balance! Participants will leave this webinar with: Communication techniques for leading teams in a performance-based environment Methods for gaining confirmation and commitment Strategies to translate a result into a lesson or an actionable behaviour The ability to find a tone that drives motivation and seriousness Register Team Development Lessons From Sports Part 1: Shifting Teams Team Development Lessons From Sports Part 3: Growing Teams About Dave Reynolds Dave Reynolds has over 15 years of business development experience ranging from launching and developing new products, to refining sales strategies, and customizing learning and development programs for companies all over Atlantic Canada. Dave has been growing sales teams for the past 10 years and […]

Einstein Email & Web Recommendations

Part 4 of 4 part webinar series: Master Einstein for Salesforce Marketing Cloud In this webinar series, you will learn how to quickly get started using Einstein for Salesforce Marketing Cloud, and how you can use this integrated AI toolset to increase your marketing impact, enhance customer segmentation and build highly personalized cross-channel experiences. Register Now

The Ethics of AI & Machine Learning

In Part 3 of our 3-part series, Jennifer LaPlante from DeepSense will discuss how participants can navigate the social, cultural, political and ethical implications of Artificial Intelligence and Machine Learning. Attendees will learn about existing regulations, ethical processes, and the risks that companies and organizations take as they move forward with AI & ML. Participants will walk away with: • Knowledge of ethical concerns regarding Artificial Intelligence and Machine Learning • Knowledge of current regulations surrounding these technologies Please Note: While this is a 3-part series on Artificial Intelligence and Machine Learning, attendees are welcome to participate in any number of sessions. It is not necessary to participate in Part 1 in order to attend Parts 2 or 3.   Register Now   About Jennifer LaPlante The Executive Director of DeepSense, Jennifer LaPlante is a passionate leader with broad experience in innovation, analytics, strategy and technology. LaPlante’s career began in research and analytics in Ontario before expanding into more technological roles after moving to Atlantic Canada. She holds an MBA and is currently working towards an MSc in Computing and Data Analytics. She is also a co-organizer of the Halifax Chapter of Women in Machine Learning and Data Science (WiMLDS), […]

Personal Branding That Works for You

The session will start with an introduction to what personal branding is (and isn’t) and its role in job search and career building in the technology industry. Participants will be guided through a discovery process to help them: Clearly and concisely articulate their personal brand Highlight their their values, key messages, and “persona” on platforms like LinkedIn Deeper understanding of how to integrate their personal brand into their professional content REGISTER About Chantal Brine Chantal is a builder- of people and businesses. An interest in the psychology behind human interaction brought her to St. Mary’s University from Bermuda, where she focused on Psychology, Business, and Human Resources. Chantal is a believer in experiential learning, a proponent for mentorship, and an active advocate for women.   In 2018, she formed En Point with the mission to support one million young adults in building careers where they connect their passion to a career. En Point has helped over 10000 people advance their careers through mentorship, skill, and confidence building.  A natural connector, in 2009 Chantal began working with small business, government groups, and nonprofits with private sector consulting firm PONO Consultants. She then transitioned to Unique Solutions Design, a North American tech-company […]

Ocean Innovators Meetup

Meetup #3 The Ocean Innovators Meetup offers an opportunity for the ocean community and those interested in the marine sector to come together! About this Event Ocean Innovators Meetup, hosted by the Ocean Startup Project in collaboration with Pisces Research Project Management, offers an opportunity for the ocean community and those interested in the marine sector to come together, share innovative ideas, and create new connections. The upcoming events will each feature a theme that focuses on an ocean sector highlighted in our Ocean Startup Challenge competition. Click here to learn more about the Challenge and how to apply! Stay tuned for more details about our next meetup - we'll send your zoom invite shortly via email. In the meantime, save the date in your calendar so you don't miss the opportunity to meet ocean innovators from around the world. About the Ocean Startup Project: In February 2020, Canada’s Ocean Supercluster announced its first Innovation Ecosystem Project was the Ocean Startup Project, a pan-Atlantic collaboration to create and grow high-quality ocean technology companies. Together, project partners – Creative Destruction Lab (CDL) - Atlantic, Genesis, Innovacorp, New Brunswick Innovation Foundation, PEI BioAlliance, and Springboard Atlantic – envision building a world-class innovation […]

Reopening with Confidence – NSBI & IGNITE

About The Webinar Reopening with Confidence: Retail in a COVID19 World Learn how to reopen successfully with new retail tools like curbside pickup, local delivery, and contactless payments in this live webinar. Hear how other retailers are adapting as they navigate COVID19, and get your questions about reopening answered by a retail expert from Shopify. In this webinar, we'll be covering: The latest post-COVID19 trends in retail and ecommerce Strategies for reopening safely and successfully An extended Q&A with Shopify for all attendees Register Now

Ocean Connector, featuring Zdenka Willis

Join us at 3:00pm ADT as our Ocean Connector event goes virtual once again! Special guests include Zdenka Willis, CEO of Veraison Consulting, and President of the Marine Technology Society. She retired from the National Oceanic and Atmospheric Administration’s (NOAA) Senior Executive Service in January 2017. She was the founding Director of the United States Integrated Ocean Observing System Office and also represented NOAA on the United States Group on Earth Observation Systems interagency committee and part of the United States delegation to the Group on Earth Observations. From 2006 to 2007 she was the Director of NOAA’s National Oceanographic Data Center. Ms Willis was commissioned an Ensign in the United States Navy in 1981 and retired with the rank of Captain in 2006, serving as a Meteorology and Oceanography officer. She has a number of assignments that included collection of oceanographic data onboard the USNS Harkness and USNS Maury survey vessels; Deputy Navigator of the Navy; Naval Deputy to NOAA; Director of the National Ice Center; Officer in Charge of the Naval Oceanography Command Detachment, Oceana Virginia and watch officer at the Naval Eastern Oceanography Center, Norfolk Virginia. Her other relevant Naval positions are the director of the Strategic […]

Ways To Measure Your Online Efforts

This is the fourth session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. You’ve been working hard at growing your online presence. You’re active on social media, creating content for your website and/or recommending people to visit your site so they do business with you. But are you effectively tracking the results of all this hard work? Do you have a system in place, or simply assume everything’s going great? If you’re looking for concrete ways to measure results, in this session Alison K will cover: Bad habits of website owners that wastes time and resources Matching business goals to obtainable and realistic outcomes (aka: what are good numbers?) Google Analytics: what it is and 5 quick wins anyone can get from it Register Now   About Alison Knott Alison K (Alison Knott) is an international creative tech speaker who is passionate about the intersection of the web, creativity, and business. Drawing from over ten years of experience through consulting and teaching, Alison helps small business owners turn website woes into wins. Audiences of her sessions walk away with the knowledge, direction and confidence to reach their goals. All through humour […]