Events from May 15 – May 29 – Digital Nova Scotia – Leading Digital Industry

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SEO Brunch

Join MacMillan Search for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. About this Event SEO Brunch | Event Schedule 11:30-12:00: 10-Minute SEO Audit (TBA) 12:00-12:30: Guest Speaker (TBA) 12:30-1:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of […]

Save the date! Webinar: Atlantic Canada E-commerce Opportunities in China

On the heels of the successful launch of the world’s first China E-commerce Accelerator, WPIC Marketing + Technologies has announced a program to assist Atlantic Canadian organizations in need of rapid China market access. Moderated by podcast host Todd Embley, the 60 minute conversation with WPIC leadership will discuss: - Concrete steps on how Atlantic Canadian organizations can launch in the Chinese market in under 30 days - Which Canadian sectors are poised to succeed online in China in the second half of 2020 and beyond - Administrative, legal, financial and logistical first steps - Domestic tax and regulatory requirements - Any impacts of COVID-19 on consumer demand in Greater China - And much more. At the conclusion of the conference call, WPIC staff will be available to conduct one-on-one sessions with webinar attendees to assist with China market entry planning. Register Now

Hitting Your Everest – Starting at Basecamp

CATA Member and Friends - rethinking relationship based sales - webinar and speaker series About this Event Partnering with best selling authors, career sales and dealmaking pros, CATA is launching a member series on rethinking strategic relationships and deals The program is packed with tips, first principles thinking, forward looking insights, techniques and tools, as well as peer and expert engagement opportunities. If growing technology is your business, stay with us. The launch event is Hitting Your Everest - Starting with Basecamp delivered by sales pros Kim Caves and Associates Register Now

Alison K on search engine optimization *and* self-employment optimization

Are you ready for a double header? Alison K will talk about two different optimizations that lead to transformation. First, she’ll dive into SEO for websites. Learn about the basics of how to balance being found by both people and search engines. Then, Alison K will follow up with how she optimized her own skills and services to go from in-house graphic designer to owning her own web + brand consultancy. Transformation abounds in this talk – free of jargon, she promises. Register Now

Einstein Messaging Insights & Copy Insights

Part 2 of 4 part webinar series: Master Einstein for Salesforce Marketing Cloud In this webinar series, you will learn how to quickly get started using Einstein for Salesforce Marketing Cloud, and how you can use this integrated AI toolset to increase your marketing impact, enhance customer segmentation and build highly personalized cross-channel experiences. Register Now

FITTskills – International Market Entry Strategies

Nova Scotia Business Inc., in partnership with the Atlantic Canada Opportunities Agency, is pleased to offer FITTskills International Market Entry Strategies. This course will run from 9 am to 12:30 pm every day for 4 days. Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy, and implementing it efficiently. The International Market Entry Strategies course examines what individuals in organizations need to know and do to ensure the success of new international ventures. You will learn how to research market entry options, analyze them, and then select the most effective strategy for your needs. With this knowledge in hand, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market. Register Now

Team Development Lessons Part 1

Team Development Lessons from Sports

Part 1: Shifting Teams, Sports Mindset Every high level sports team has a coach, a captain, an assistant captain, trainers, and players; each of these positions has a role on the team and each position contributes to the outcome. The crossover between sports and business makes an ideal learning opportunity for employees growing into a new team or evolving with their current team. You can play any role on your team and still have a take away you can bring back to the boardroom, team environments and culture of your company! In this 90-minute webinar, we'll cover: What is "Gold Medal" thinking? What happens to a player that starts to lose? Game Day thinking Aligning a team with the same mindset Why are well-timed time outs crucial? Participants will leave this webinar with: The ability to identify which mindsets they want on their teams An understanding of the positive and negative impacts of mindset Strategies for shifting mindsets Methods for incorporating Game Day & Gold Medal thinking to their teams! Register   Team Development Lessons From Sports Part 2: Leading Teams Team Development Lessons From Sports Part 3: Growing Teams About Dave Reynolds Dave Reynolds has over 15 years of business development […]

Ocean Startup Challenge Info Session

About this Event Do you have questions about your Ocean Startup Challenge application? Drop in to our virtual info session to learn more about the Challenge and have your questions answered. We’ll share details about upcoming training opportunities and tips to help you submit a strong application. About the Ocean Startup Challenge We're looking for innovators and entrepreneurs from rural, Indigenous and urban communities across Canada, and internationally, who are working on solutions to ocean industry challenges. Don’t miss out on the projected $3-trillion ocean economy! If you have ever wanted to solve big problems and make a lasting impact, now is your chance to take the leap into ocean entrepreneurship. There has never been a better time to take advantage of all the opportunities and resources available in the ocean sector. With the world's longest coastline, globally renowned research facilities and experts, government programs and supports, initiatives like Canada’s Ocean Supercluster and a steady flow of talent, Canada is the right place to start or grow a successful ocean tech company. We want to help you and your company (or venture-to-be) become Canada's next ocean tech success! Register Now

Einstein Content Selection

Part 3 of 4 part webinar series: Master Einstein for Salesforce Marketing Cloud In this webinar series, you will learn how to quickly get started using Einstein for Salesforce Marketing Cloud, and how you can use this integrated AI toolset to increase your marketing impact, enhance customer segmentation and build highly personalized cross-channel experiences. Register Now

Navigating Covid-19: The Consumer Purchase Journey in a Post Covid-19 World

Covid-19 has impacted almost every facet of our personal and professional lives. This has resulted in a sudden change in consumer habits and accelerated the shift to online. Behaviours are unlikely to return to pre-covid patterns so finding and reaching new customers online is essential. Join Mike Hall, Manager, Digital Strategy at Saltwire Network, who will review these changes in the purchase journey and provide insight on how to best communicate with your customers. Register Now

Navigating COVID-19: The Future of Tourism & Hospitality

Join Patrick Sullivan, President & CEO of the Halifax Chamber of Commerce, as he has a conversation on the future of tourism and hospitality with Dr. Candace Blayney, Paulette Cormier and Maria Matthews; three faculty of the Business Administration and Tourism and Hospitality Management programs at Mount Saint Vincent University. They’ll be sharing their expertise on what our tourism and hospitality members can do to help guide their business through this “new normal”, offer ways to market their business to inspire local tourism, and provide insight on how to continue planning for the unknowns of the future. Join us for your chance to ask your questions to the experts! Submit your question in advance during the registration process. Register Now  

Stayin’ lean

Organize and work through business ideas with the Lean Business Model Canvas. About this Event An entrepreneur is only as strong as the skills and tools they gain. Learn how to start a business idea strong from day one with the Lean Business Model Canvas. It's a one-page business plan that keeps you on track and your business objectives clear. Peter Gifford of Genesis, our keynote speaker for this workshop, will focus on the Lean Business Model Canvas and the Traction Road Map. The workshop is designed to be hands-on, you will walk away with the tool necessary to test any business idea. Stayin' Lean this semester will be in partnership with the Ocean Startup project. The Ocean Startup Project is a pan-Atlantic collaboration to create and grow high-quality ocean technology companies and promote the opportunities that exist right here in Atlantic Canada. This event will be held virtually on Hopin, an all-in-one live events platform that allows attendees to interact and connect virtually with the experience and benefits of attending a physical event. Check out this video for a demo of the attendee experience. *For the best Hopin experience with this event, please ensure you are using a Chrome […]