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X-WR-CALDESC:Events for Digital Nova Scotia – Leading Digital Industry
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DTSTART;TZID=America/Halifax:20260617T100000
DTEND;TZID=America/Halifax:20260617T103000
DTSTAMP:20260617T091611
CREATED:20260528T191318Z
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UID:3503200-1781690400-1781692200@digitalnovascotia.com
SUMMARY:Why Salespeople Fail (And What to Do About It)
DESCRIPTION:Overview\nA Practical Sales Workshop with Jeff Allen\, Sandler Training \nMost businesses in Nova Scotia have built something worth selling—but getting in front of the right buyers\, charging what you’re worth\, and closing deals without discounting is where growth often stalls. \nIn this free 90-minute workshop\, Jeff Allen of Sandler Training will break down why traditional sales approaches fall short—and what to do differently to drive real results. \nThis session is designed for business owners\, entrepreneurs\, and sales professionals who want a more effective\, structured\, and confident approach to selling. \nWhat You’ll Gain \n\nA clearer understanding of why deals stall or fall through\nPractical strategies to engage the right buyers\nTools to confidently communicate value without lowering your price\nA more structured\, repeatable approach to sales\nActionable insights you can apply immediately\n\nWhat to Expect\nThis is an interactive session where Jeff will engage with the room to identify real challenges and walks through practical solutions tailored to the group. \nCome ready to ask questions\, share experiences\, and leave with tools you can use the same day. \nAbout the Speaker\nJeff Allen is a Halifax-based Sandler Training coach who helps business owners and sales teams across Atlantic Canada sell with more confidence\, structure\, and consistency—without pushing\, chasing\, or burning out. \nBefore launching his firm\, Jeff spent over a decade in B2B tech sales\, including eight years at Cisco\, where he managed some of the region’s largest enterprise accounts and closed over $150 million in lifetime sales. He brings firsthand insight into what works—and what doesn’t—when building high-performing sales teams. \nToday\, through Sandler’s globally recognized sales and leadership training\, Jeff equips professionals with the systems\, mindset\, and tools to take control of their pipeline\, close more deals\, and actually enjoy selling.
URL:https://digitalnovascotia.com/event/why-salespeople-fail-and-what-to-do-about-it/
LOCATION:IGNITE Atlantic – New Glasgow\, 345 Temperance St\, New Glasgow\, Nova Scotia\, B2H 3P7\, Canada
CATEGORIES:Events,Workshop
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DTSTART;TZID=America/Halifax:20260618T100000
DTEND;TZID=America/Halifax:20260618T110000
DTSTAMP:20260617T091611
CREATED:20260526T182451Z
LAST-MODIFIED:20260526T182705Z
UID:3503136-1781776800-1781780400@digitalnovascotia.com
SUMMARY:Market Expansion Stories: Scale into Europe
DESCRIPTION:Expanding into Europe? Learn from those who’ve done it. Join us with the experts from ChannelCreator. Matt Ball and Elias Moubayed as they break down what it takes to sell and scale in Europe. From market entry to value props and go-to-market strategies\, you’ll walk away with insights to help you expand without the upfront cost of hiring a local team. \nWe’ll dive into: \n\nThe size and scope of the European opportunity\nWhere (and how) to launch your expansion\nHow to navigate technical and language barriers\nDirect vs. indirect expansion—and what’s right for your business\n\nMeet your presenters… \nMatt Ball is an experienced business development professional with a strong background in sales and partnerships across various sectors\, particularly in B2B software and eCommerce. \nCurrently serving as a Founding Partner at ChannelCreator LLP and the Business Development Director for EMEA at Hostopia\, Matt has successfully assisted over 85 software companies in expanding into European markets while minimizing risks. Additionally\, Matt holds key roles in AAZZUR and ITQ Solutions Limited\, focusing on embedded finance and eCommerce strategy\, respectively. \nPrevious leadership positions include Head of Sales UK & Ireland at Intershop Communications and Sales Director at WiredMinds AG. \n  \n  \n  \nElias Moubayed is an experienced business development professional with a strong background in sales and partnerships across various sectors\, particularly in B2B software and eCommerce. \nCurrently serving as a Senior Partner at ChannelCreator LLP and the Business Development Director for EMEA at Profitmind\, Matt has successfully assisted over 25 software companies in expanding into European markets while minimizing risks. Elias is a Canadian transplant to the UK and is an angel investor in a number of smaller start-ups. \n 
URL:https://digitalnovascotia.com/event/market-expansion-stories-scale-into-europe-2/
LOCATION:Online
CATEGORIES:DNS Events,Webinar
ATTACH;FMTTYPE=image/png:https://digitalnovascotia.com/wp-content/uploads/2026/05/Scale-into-Europe.png
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DTSTART;TZID=America/Halifax:20260618T130000
DTEND;TZID=America/Halifax:20260618T143000
DTSTAMP:20260617T091611
CREATED:20260601T125859Z
LAST-MODIFIED:20260601T125859Z
UID:3503241-1781787600-1781793000@digitalnovascotia.com
SUMMARY:Through the Students' Lens: Data-Driven Insights on Recruiting Technology and AI
DESCRIPTION:On Thursday\, June 18th\, Management Career Services presents consultant Mary Scott of Scott Resource Group\, who will lead us in a data-driven exploration of how students assess employers’ use of technology throughout the recruiting process. Click here to register. \nAccess unbiased research that explores candidates’ attitudes\, preferences\, and experiences with recruiting platforms and tools. And\, discover the impact of AI through the student’s lens during their job search. Expect findings you won’t hear anywhere else! \nFeel free to forward this invite to anyone in your organization who could benefit from attending this event. \n“Mary’s ability to pair research with practical\, recruiter‑ready takeaways makes her a trusted voice in the campus recruitment and AI space.” \n– Bridget Zahares\, BMO Financial Group
URL:https://digitalnovascotia.com/event/through-the-students-lens-data-driven-insights-on-recruiting-technology-and-ai-2/
LOCATION:Online
CATEGORIES:Events,Webinar
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DTSTART;TZID=America/Halifax:20260618T183000
DTEND;TZID=America/Halifax:20260618T200000
DTSTAMP:20260617T091611
CREATED:20260609T150358Z
LAST-MODIFIED:20260609T150358Z
UID:3503625-1781807400-1781812800@digitalnovascotia.com
SUMMARY:Intro to Cursor: AI coding for beginners
DESCRIPTION:Join a beginner-friendly introduction to Cursor for Atlantic Canada builders. \n​This is a practical live coding session for founders\, students\, developers\, educators\, and startup operators who want hands-on exposure to AI-assisted coding with Cursor. \n​We will start with a short Cursor walkthrough\, then build a small useful workflow or app live. The goal is to make Cursor feel concrete: how to plan\, prompt\, edit\, debug\, and iterate without turning the session into a generic AI talk. \n​The session is virtual-first so people from Moncton\, Fredericton\, Saint John\, Halifax\, Charlottetown\, St. John’s\, and the broader Atlantic Canada community can join. \n​If there is enough interest\, the next step will be a smaller hybrid hack night or campus/founder session with a local partner. \n​Agenda: 0:00 – Welcome and why this is being tested in Atlantic Canada 0:05 – Cursor basics: what to know before building 0:15 – Live build: create a small AI-assisted workflow or app 0:45 – Practical patterns: prompting\, refactoring\, debugging\, and agent use 0:55 – Q&A 1:05 – Interest poll for follow-up campus\, founder\, or hybrid hack-night format
URL:https://digitalnovascotia.com/event/intro-to-cursor-ai-coding-for-beginners/
LOCATION:Online
CATEGORIES:Training,Webinar,Workshop
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DTSTART;TZID=America/Halifax:20260624T090000
DTEND;TZID=America/Halifax:20260624T120000
DTSTAMP:20260617T091611
CREATED:20260519T142543Z
LAST-MODIFIED:20260519T142543Z
UID:3502869-1782291600-1782302400@digitalnovascotia.com
SUMMARY:From Survival to Sustainability with Matt Thomson from Placemaking 4G
DESCRIPTION:High-growth environments demand a lot from founders and leadership teams. The pace of innovation\, constant decision-making\, and pressure to perform can push even the most capable leaders into cycles of stress\, overextension\, and burnout. But sustainable leadership isn’t about working harder\, it’s about building the habits\, boundaries\, and self-awareness that allow both leaders and businesses to thrive over the long term. \nThis refreshingly honest and practical session explores the human side of entrepreneurship: the energy\, values\, and rhythms that quietly shape leadership capacity and business performance. Through real-world insights and practical frameworks\, we’ll examine how stress\, decision fatigue\, and people-pleasing show up in leadership—and how addressing them can directly impact clarity\, profitability\, and long-term resilience. \nTailored for the fast-moving tech community\, this workshop meets founders where they are—ambitious\, innovative\, and often stretched thin—and provides practical tools to build endurance without burnout. Participants will learn strategies to navigate high-stakes environments more sustainably while strengthening both their personal leadership and the health of their business. \nSession Takeaways: \n\nPractical strategies for navigating stress\, decision fatigue\, and people-pleasing;\nA framework for self-leadership in high-growth\, high-pressure environments and;\nClarity on the habits and structures that sustain high performance over time.\n\nMeet Your Presenter \nMatt Thomson is a TEDx speaker\, author\, and co-founder of Placemaking 4G (P4G)\, an award-winning firm helping organizations rethink how they hire and support their people. Matt shares his own journey of burnout and recovery to inspire others to slow down and embrace life’s pauses. He has been featured in the MARS Discovery District’s Portraits of Innovation campaign\, is a member of the Wallace McCain Institute’s Entrepreneurial Leadership Program (ELP ’16)\, hosted a podcast with listeners in dozens of countries and is proud to have co-founded the “Mounties for Mental Health” initiative supporting suicide awareness and prevention at Mount Allison University.
URL:https://digitalnovascotia.com/event/from-survival-to-sustainability-with-matt-thomson-from-placemaking-4g-2/
LOCATION:The PIER 1209 Marginal Road\, Halifax\, Nova Scotia\, Canada\, Nova Scotia\, Canada
CATEGORIES:DNS Events,Workshop
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