Events from March 27 – February 13 › Webinar › – Digital Nova Scotia – Leading Digital Industry

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Selling Through Storytelling: Webinar

Join Erin Trafford, digital content strategist, as she guides you through her tried and true exercises for selling through story. Learn to use your content to better understand your Ideal Customer Avatar. Identify key stories in order to impact your sales and revenue, learn how to make content more appealing to today’s savvy digital consumer, and pick up actionable tips for what to do to activate your sales without feeling ‘salesy’. Takeaways from this session: Which types of stories to tell your customer Tips for gaining customer insights through your content Content funnel basics Register About Erin Trafford Erin Trafford is an award winning journalist, consultant, and strategist. She holds an Hon B.A. from the University of Toronto and an MA., Journalism from Western University. Erin has successfully coached dozens of content creators and digital entrepreneurs across North America to launch, grow and scale their businesses through strategic use of content. Erin acts as a coach and consultant for entrepreneurs and businesses seeking to enhance their understanding of content and how to leverage it to increase conversions and generate brand awareness, credibility, and revenue. Erin uses a breakthrough visibility program to help clients at all phases of growth develop and […]

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Business Support Series: The Bridge Beyond Binary

Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. The Bridge Beyond Binary: A 2021 bias check to enhance your business practice, service delivery and even make you a better human! Is your knowledge around gender identity limiting your ability to inspire welcoming and inclusive space for all your customers, suppliers and employees? Is your gap in knowledge hurting your business and limiting your professional success? Do you have the tools and confidence to implement intentional, beyond binary practices that will elevate your leadership skills; shifting your service delivery beyond inclusion theatre? Join Cynthia Sweeney, Consultant and Educator with Simply Good Form for an engaging hour unpacking the barriers and biases embedded in our society around gender identity and sexual orientation. In the words of Maya Angelou, 'People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' We're about bridging uncomfortable conversations and empowering you with the tools needed to become more confident […]

Virtual Ecosystem 101

Virtual Ecosystem 101

Join us on Thursday, January 28 at 12:00pm AST where you will hear from representatives of Volta, BBI, CDL, Innovacorp and Propel ICT . A big part of getting support for a startup is understanding where to look for the resources needed and how to access them. With so many programs and organizations out there, it can be difficult to know where to start. This event is designed to allow you to have all your organization-specific, and program-specific questions answered. Each organization will provide a general overview, which will cover how they fit within the ecosystem, along with a thorough breakdown of ideal participants within the ecosystem. This online session is intended to help people find the program that is right for them based on the stage of their startup (or idea). There will be a panel discussion, and an opportunity for attendees to ask questions following the event. Register

Business Unusual

Business Unusual

The Pictou County Chamber of Commerce, with the support of several community based organizations, will present a special ONLINE event called “Business Unusual” celebrating those individuals and organizations who stood out during the initial wave of the pandemic. Not much about 2020 was normal. We all felt the changes in our lives. The Pictou County Chamber of Commerce felt it as well. So they decided it wasn’t the year to do their regular Chamber Awards evening. Instead, they decided it was about shining a light on those who have made such a huge difference to our community and beyond. We all stepped forward, supported where we could – and the honourees are a group they want to highlight, to show how we all continue to shine on, now more than ever. The PC Chamber invite you, your colleagues, and members of the community to celebrate our fellow community members online on January 28th, beginning at 7pm. Through the Advocate Group of companies, this live-stream is available free-of-charge so we encourage you to share the information with family, friends and neighbours. Be sure to reserve your free tickets for the livestream below! There is a limited amount available. Register

Texting for Business

Texting for Business Enforcement Actions on the Rise – Is Your Compliance Program Ready?

A webinar presented by Global Relay and Titan Regulation & Advisory Texting for business is on the rise – and so are enforcement actions. How can regulated firms satisfy their communication requirements without neglecting their compliance obligations? How can they successfully conduct business through text messaging, while effectively managing employee conduct risks? Join Global Relay experts and Titan Regulation & Advisory’s Julie Dixon, Founder & CEO, and Marc Leiding, Principal Consultant, as they take a close look at:  Rules & regulations involving record retention Recent enforcement actions for failing to preserve text messages The state of eComm tools in the current WFH/COVID-19 environment Compliance & Policy refinement strategies when introducing new eComm tools How a compliant text archiving service works (with live product demo) Register

Crisis Management

Crisis Management, IT Disruptions and Business Continuity: The Big Picture

Join Dentons Canada LLP, Everbridge and the David Aplin Group on Thursday, February 4th from 12:00pm - 1:00pm EST to discuss the unique and evolving cybersecurity threat landscape in Canada. Cyber risk threatens not only your organization’s reputation and bottom line, but in some cases its very existence. That is why cyber risk is now top priority on every organization’s risk register. Learn what you need to know as a manager, board member or senior level executive in this continuously evolving area of risk management. What your team should do with respect to your company’s preparedness and action plan and in addition what are your top priorities when a cyber risk event occurs. Topics we will cover include: Canada’s evolving cybersecurity threat landscape Top considerations on planning procedures for seamless rapid response Protecting privilege and addressing regulatory risk How COVID-19 has changed the nature and frequency of cyberattacks Managing cybersecurity threats in a work from home environment during the pandemic Lessons learned Projections for 2021 Register

Business Intelligence Basics: Webinar

This 90-minute session with Dan MacLeod from Dunvegan Loyalty Builders is for businesses that need to use data to make decisions. As a group we will discuss the difficulties of accessing, linking, and reporting from all of your sources of data. There will be a demonstration of the speed and functionality of the Power Tools that Microsoft has built into Excel and Power BI (Business Intelligence) Desktop. The Power Tools are used to build Interactive Reports from scratch. Interactive Reports offer a shorter, straighter pathway to improve the efficiency and accuracy of your business. The best part is that Excel is on most computers, and experienced staff can quickly learn to use the Power Tools that are free in many of the current versions of Excel. Power BI Desktop is available as a free version that is very robust and suitable for most businesses, plus a subscription version for very large users. Participants will learn about: Powerful tools built into Excel What can be accomplished with the free version of Microsoft BI Desktop How to construct a Pivot Table to view data and drill down into the details How data can be placed on an interactive map; view your results […]

Mind the Gap

Mind the Gap: Technologies of Optimization – AI, Robotics and Automation

Part 2 of a 6-part series to inform & support SMEs as they expand their ability to use data effectively and advance their digital maturity. According to a report by Startup Canada, 42% of Canadian start-up businesses plan to adopt AI (EDC, 2018). Numerous reports predict that AI will be ubiquitous in Canadian companies across industries in the near future. Yet it has not been a priority among ocean tech firms to develop leaders in areas of new technology. These gaps can and will soon put our Ocean Tech industry at a competitive disadvantage. Workforce unfamiliarity with the various technologies, capabilities, materials, and techniques means that companies are not investing in new technologies or not leveraging them to their full utility. Join us as three local industry leaders share their own experiences with adopting AI, robotics and automation technologies, and explore how these current and emerging technologies can support companies in the ocean tech industry. COVE brings you a six-part discussion series designed to inform and support SMEs as they expand their ability to use data effectively and advance their digital maturity. Led by a technical expert in the ocean industry, panelists will share their first-hand experiences with recognizing the […]

The Road Forward

The Road Forward

2020 brought unprecedented change. What will 2021 bring?  We engaged the experts at IDC to get their input and guidance on how workplaces should be refocusing to gain and keep their edge. What are top C-Suite executives focusing on? What are the right places to invest to gain agility and resilience? What are the top security considerations for a mobile and remote-based workforce? The insights are compelling, and the discussion around them promises to be lively. Join Compugen's President & CEO Harry Zarek, along with  Simon Morris, Director of Modern Workspace and Lorraine Bush, Director of Enterprise Networking & Security as they share their own insights and wisdom, as well as a debrief of IDC’s commentary on the road forward. Change is a foregone conclusion. The question is, how will you use it to propel your business forward? Register

Export Growth in a Virtual World

Export Growth in a Virtual World: a Step-by-Step guide

Help your business thrive with this step-by-step guide to export growth in a virtual world. Have you ever considered expanding your business beyond your region or even beyond Canada? The Atlantic Provinces and the federal government have come together to help your business grow beyond our borders. Export Growth in a Virtual World: A Step-by-Step Guide is an interactive, online training session providing Atlantic Canadian businesses with tools, in-depth knowledge, and a robust understanding of the best practices they need to thrive in an increasingly virtual world. This small group session identifies new ways to reach customers, developing a strategy for expanding into markets around the world. Key topics include: Virtual Trade Event Preparation Navigating Virtual Trade Tools Shifting Your Message to Virtual Registration is free. Choose one of our upcoming workshop dates today! https://www.novascotiabusiness.com/export/egvwRegister

Getting Ahead with Grant Writing

Panel: Getting Ahead with Grant Writing

Join us on Wednesday, February 17 at 10:00am to hear from three founders about their experiences with writing grant applications. Join Volta and the Emera ideaHUB for a moderated panel discussion on grant writing. Three local startup founders will share their "war stories" about pursuing grants. Stories will shine a light on lessons learned including both failures and successes. Are you curious about how you can make yourself stand out when applying for opportunities? Wondering what grants are the best to apply for? Bring your questions and learn the "do's and don'ts" of grant writing. Register

AI

Azure AI Immersion Workshop

Join MNP and Microsoft to explore how Azure AI services can be used to propel innovation at your organization. This free, half-day learning opportunity is designed to help you think differently about developing cloud applications when AI is part of the solution set. You’ll learn about machine learning models, bots, and AI apps and discover the most efficient ways to build solutions using Azure AI. Technical roles from all organizations will learn about Azure AI capabilities and use real-life examples to visualize innovative projects. The workshop starts with an overview of how Azure AI is powering new possibilities for many organizations, followed by a deeper dive and demo showcasing Azure Cognitive Services, Knowledge Mining, and Bots. Register