Events for April 1, 2021 › Webinar › – Digital Nova Scotia – Leading Digital Industry

Putting the Social Back into Social Media

Business Support Series  The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive.    12 Strategies to consider for your social media presence that do not start with sales Nobody wakes up in the morning excited to see your new ad. Not even if it's on Facebook. So if you can't simply put your ads on social media, what's the point? How can a small business use social media to market their products or services if they need to be "social"? Being social can mean different things and there are many social media strategies you can employ that don't involve ads. Join Anita Kirkbride, social media strategist, for a discussion of 12 strategies you can use to find the value in social media marketing when you're a small business. Key Takaways: Content needs to have value to your audience, but value can mean different things. Not every interaction on social media has to be about selling something. If you focus on these other strategies, the sales will follow. Register

Spring Clean Your Online Presence

Many of us use the springtime as a reminder to tidy our homes and get organized – it’s time to do the same for your business’ online presence! Join Tourism Nova Scotia and Digital Nova Scotia for an encore webinar, originally presented in Spring 2020 by Alison Knott, Founder of Alison K Consulting on getting your online presence in order. There’s plenty of small, easy steps that can have a big impact in the digital realm. Alison Knott will provide you with a clear understanding of which tactics are best for your business and how to take immediate action. The tactics reviewed in this webinar are: Google My Business Google Analytics Newsletters Social Media Automation Website Auditing Register

Introduction to Image-Guided Therapy and Artificial Intelligence

In the first half of this lecture, Dr. Martel will present an overview of the concept of image-guided therapy (IGT), the introduction of new imaging modalities, and current applications in various clinical domains including surgical procedures and therapeutic interventions. The second part of the session will provide a high-level overview of the field of artificial intelligence beginning with an overview of terminology and historical context to shed light on the current state of the field. The lecture progresses to a more technical focus to provide a basic understanding of what machine learning is and what common types of machine learning are, while considering a variety of image-guided therapy applications. This webinar will be presented in English. A recording will be available with English and French subtitles. Register

Microsoft Excel 2 Workshop

The Cape Breton Regional Chamber of Commerce offers free training opportunities sponsored through Labour and Advanced Education and their Workplace Education Initiative. This initiative promotes learning at work and supports the development of your workers by increasing their workplace skills. This course is for intermediate Excel users who want to expand on their knowledge to effectively build spreadsheets for their company or small business. Learning Outcomes: Advancing charting Working with and customizing functions (Fx) Applying If statements – basic and complex Sorting, filtering, and manipulating data Creating and modifying databases Working with pivot tables and charts Creating macros Register