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Selling in the Modern Era

Selling in the Modern Era

Sales and business development have changed. As ICT organizations, many of the strategies used to develop new businesses have been altered as a result of the pandemic. To stay relevant, we must find new ways to adapt. How has your sales process shifted in the last year? Are you concerned you may be falling behind? Join the Sandler Training team for an interactive 90-minute virtual training workshop – “Selling in the Modern Era”. Trainers, Eric Fry and Curtis Hamilton will review how to prepare you and your business for a new way of engaging your accounts and prospects…and how to avoid 5 common mistakes made by most sales professionals when selling virtually. Register   Meet Your Trainers Eric Fry, President and Owner of Sandler Training Maritimes. Previously he worked for organizations including Xerox, Staples and ABM Integrated Solutions in a variety of Sales and Leadership roles throughout his career. A native of Sydney, NS, Eric holds a Bachelor of Commerce degree from Saint Mary's University and has completed a variety of executive development programs involving Six Sigma quality management, problem-solving, change management, high-performance work teams, and IT applications. Eric is a Board Member for Entrepreneurs Organization and has also held […]

Inbound Marketing Fundamentals

Inbound Marketing Fundamentals

A Hubspot Academy-created presentation delivered by Melanie Taljaard, a Hubspot Agency Partner and Hubspot Certified Trainer. This interactive session will provide a solid understanding of inbound fundamentals. Attendees will learn how their marketing can adapt and evolve to match buying behaviors. Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this session, you’ll be well on your way to having a solid understanding of how to create marketing tactics that match your buyer’s behaviors, meeting them where they are at in the buying cycle. Who is this for? Inbound Professionals Marketers You do not need to be a Hubspot user to participate. Content will be relevant to non-Hubspot users. What you'll learn: Learn about inbound marketing techniques Develop understanding of core tactics of inbound marketing Advance your skills as an inbound marketer Presenter details Melanie Taljaard is the owner and principal marketer at More in Store Marketing Solutions. She has been working as a marketing professional for more than 20 years, helping motivated business leaders in the service sector. Being the first Hubspot provider in Halifax, NS, Melanie has grown her business and dedicated her expertise […]

Graphic Design

Canva Class – Level 2

Been using Canva and want to level up your skills? This class is for you. Amy’s been a graphic designer for almost 20 years and wants to show you Canva’s next level- no templates! This class will add on to the skills learned in Canva Level 1. We will review some basic branding and graphic design principles, as well as complete a hands-on Canva activity from scratch. Amy will show you how to add elements like shapes and arrows to your designs as well as some photo effects. She will also explain 3 new graphic design principles: symmetry, balance and image resolution. There will be time at the end of class for questions as well as reference handouts provided. small class size 90 min class Introduction to branding & marketing presentation Introduction to Canva, the templates and tools available A click-along exercise where you walk away with your very own social media image Step by step handouts DNS members receive 15% off Canva Level 1 and 2 classes! Contact [email protected] for more details Register

Where does Change begin

Where does change begin? – An introduction to the Gender Diversity Playbook

Join Digital Nova Scotia as we partner with two co-authors of the Gender Diversity Pledge for a virtual event where they will discuss why gender diversity is important, what the digital industry looks like today, why the Gender Diversity Pledge was created, and how companies can take action and begin to make meaningful changes within their organization today, followed by a panel discussion and Q&A. Meet Your Instructors Sarah Murphy Sarah Murphy is an entrepreneur and one of the creators and co-host of the Rival & Queen Podcast. She previously had a VC-backed tech company, and most recently co-authored the Gender Diversity Pledge: a playbook for tech companies on how to build a diverse company. Maddie Coombes As a Chartered Professionals in Human Resources (CPHR) candidate, and co-author of the Gender Diversity Pledge, Maddie is committed to building diverse, inclusive, and innovative companies by paving the way for positive change in equal opportunity employment. Maddie is the Human Resources Manager at Sequence Bio, a Newfoundland and Labrador biotechnology company studying our province’s unique genetic makeup to discover better, safer medicines and improve how we treat and prevent diseases. Register

Setting Your Service Business Apart

Setting Your Service Business Apart – Charging Profitable Prices with Marketing Strategy

When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register

The No BS Social Media Blueprint

The No BS Social Media Blueprint Workshop

A free-to-join 5-day program for small business owners ready to ideate, create and implement a social media strategy that allows them to show up authentically and with purpose. The next round starts Monday, June 7, 2021! Right now, you want to: Find an audience online and really connect with them. Determine your social posting priorities and focus on what’s important. Create a consistent presence so your audience knows what to expect and looks forward to hearing from you. But you’re struggling with feelings of overwhelm, uncertainty, and general confusion about where to show up and how often. It’s time to UNDERcomplicate your social media marketing strategy. I’m here to show you the strategies I’ve developed over the past decade of running a social media consultancy so you can master your marketing by showing up with authority and connecting with your audience. https://digitalnovascotia.com/wp-content/uploads/2021/05/Anita-for-BP-1-200x300.jpegHi, I’m Anita Kirkbride, social media consultant, speaker, and CEO of Twirp Communications. I’ve spent the last 10 years creating social media campaigns for businesses that understood the power of social media but didn’t have the time or the know-how to implement the strategies for themselves. I’ve helped clients win $100,000 for their social campaigns, and I’ve grown online […]

Cyberclan Event

Effective Restoration After a Cyber Attack

Join us for our next webinar on Thursday 10th of June at 11 AM ET where we will be joined by an incredible panel of industry experts to discuss "Effective Restoration After a Cyber Attack". Be the first to find out who our panellists are by signing up for June's webinar below. REGISTER

Jonas Event

Streamline your Service Operation with Dispatch Scheduler

Say goodbye to cluttered workspaces, desktop screens, and manual processes. Scheduling technicians using whiteboards, email systems, and online calendars is made obsolete with modern dispatch software. According to Salesforce, 52% of service companies are still doing things manually, and this presents a great opportunity for companies to take advantage of our software to gain that competitive edge. By implementing our dispatch scheduling software solution, your dispatchers can efficiently manage technicians in the field: selecting them for the type of work, routing them to customer sites, reassigning, and tracking them – all from one screen. With our intuitive, easy-to-use dispatch software, drag and drop tickets to schedule and then easily dispatch a technician and send them all the relevant information with just one click. Full integration with Payroll and Accounts Receivable allows work orders to be processed and approved the same day, effectively speeding up the billing cycle and eliminating the need for double entry. Join us on Thursday, June 10th at 12 pm EST for a 30-minute Masterclass on how Jonas’ service dispatch software can help streamline your scheduling. What will be covered: -Setting up and customizing your dispatch board according to your needs -Creating tickets and sending new jobs […]

ISNS Industry Session: GUERRILLA MARKETING 101

When should I start marketing my game? What can I do to get more wish lists? What is the airspeed velocity of an unladen swallow? This is the kind of question we PR and marketing people get all the time (well, maybe not the one about swallows). Nothing can guarantee success -- but there are a lot of ways to guarantee failure. One of them is not taking marketing seriously enough -- doing too little, too late. Another is thinking you cannot put a marketing strategy in place without lots of money. Let's chat about what marketing is really about: understanding your audience, finding the best ways to reach out to them, and having fun making them part of your story. Antonio Santo is the Founder and Director of Jaleo, a PR, marketing and consulting agency for indie games. After years of working as a journalist specialized in culture, technology, and video games, he decided to switch to the Dark Side of PR to sustain his bad habit of eating three times a day and paying the bills. Since then, he's worked with indie hits such as Gremlins, Inc., Battle Brothers, Dyson Sphere Program, and bigger games such as Mount […]

Online Building Intercultural Competence Workshop

As Nova Scotia becomes more culturally diverse, we all need to learn how to welcome and work with immigrants and build a better community together. Join us for this free, interactive workshop open to organizations, service providers, educators, and community volunteers. We also deliver workshops tailored to individual organizations – please inquire if interested! In this full-day workshop, you will: - Increase your understanding of settlement and integration issues - Explore practical ways to welcome and support new immigrants - Develop intercultural relationship-building skills for working with new immigrants Registering for and attending workshops: - Workshops will take place twice monthly, either online or in person. When you register, please indicate which date you would like to attend. You can find workshop dates on our events calendar. - In-person workshops will take place at ISANS, 6960 Mumford Rd, Suite 2120 (Mumford Professional Centre, 2nd floor); however, if adverse weather or provincial and/or ISANS’ COVID protocols do not permit any of the upcoming in-person sessions, registrants will receive a Zoom invitation instead. - Please be sure to register early! REGISTER

What’s Next? Should you double down, stay the course, or sell?

The past 18 months have been a uniquely challenging time for many Canadian business owners, and now is the right time to explore your options to find the way forward. This complimentary webinar will review key considerations when deciding what's next for your business: Invest and expand, Restore profitability or Plan your exit. Following an overview of the options in the plenary session, you will be directed to the breakout room of your choice for a 60-minute deep dive on one of 3 topics. REGISTER

Link Building Strategy Workshop

Have you been creating top-notch, SEO-optimized content...but your site is still hearing crickets? First, let’s congratulate you on all the hard work you’ve put into SEO’ing the heck out of your site! You did your research and created stellar content you know dream customers will gobble up. You optimized your images. Updated your headings. Did everything in your power to get that ‘friggin Yoast SEO light to go green. You’ve put in the work that is leagues above your competition or peers. And yet, it’s been months, maybe even a YEAR, and after everything, there’s still not much to show for it. A few trickling page views but no REAL ROI. What the heck?!? Why isn’t it working? WELL— there’s this often overlooked piece of the SEO puzzle. Even though it’s the least technical aspect (and the most fun, in my opinion), everyone forgets that... REGISTER