Past Events from September 27, 2023 – October 18, 2023 › Training › – Page 2 – Digital Nova Scotia – Leading Digital Industry

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Graphic Design

Canva Class – Level 1

Never opened Canva or just been playing around? This class is for you. Amy has been a graphic designer for almost 20 years and wants to empower you to take control of your brand using Canva. This class will cover Branding Basics for Entrepreneurs, as well as a hands-on Canva activity. She’ll explain where to find tools to manipulate text, images and elements as well as cover 3 main graphic design principles: readability, hierarchy and consistency. There will be time at the end of class for questions as well as reference handouts provided. small class size 90 min class Introduction to branding & marketing presentation Introduction to Canva, the templates and tools available A click-along exercise where you walk away with your very own social media image Step by step handouts DNS members receive 15% off Canva Level 1 and 2 classes! Contact [email protected] for more details Register

Accelerate Discovery

Unix Shell, Version Control and R Programming Workshop Begins

Using software-carpentry.org materials this workshop introduces you to the fundamentals of the Unix Shell, Version Control with Git and R. This is a beginner level workshop series that is hands-on, covering the fundamentals of R, including data types, conditional statements, loops and functions, as well as program design, version control, data management, and task automation. Participants will be encouraged to help one another and to apply what they have learned to their own research problems. The goal is to teach the practical knowledge needed to start programming, debugging and using R in everyday tasks. You do not need to have any previous knowledge of the tools that will be presented at the workshop. You do need to have a laptop with a Mac, Linux or Windows operating system (not a tablet, Chromebook, etc) on which you have administrative privileges, as you will need to pre-load specific software packages. This workshop will take place on: Tuesday, May 4th, 12:00-4:00pm (Atlantic) Tuesday, May 11th, 12:00-4:00pm Tuesday, May 18th, 12:00-4:00pm Tuesday, May 25th, 12:00-4:00pm Detailed Information coming soon. Participants must register using their institutional / organizational email address (not a personal email, ie. gmail) Register

How to use the right digital tools to win customers

How to Use the Right Digital Tools to Win Customers

Stronger together - BDC webinar series for Black entrepreneurs Webinar #2 : How to use the right digital tools to win customers for your business Join BDC on May 4 for the second of a three-part webinar series for Black entrepreneurs designed to help you weather the pandemic and get ready to grow during the recovery. The pandemic has accelerated the use of technology and online sales are booming. Nearly 85% of Canadian consumers now shop online and companies that can cater to them are less affected by the lockdown. BDC expert Clara Razzouk, Vice President, Business Development, BDC Advisory Services, Quebec & Atlantic, will give you practical advice on how to improve your company’s online presence and better use digital tools to win customers for your business. During this interactive one-hour session, you will discover: Simple steps to define or enhance your online strategy How to attract, engage and grow your customer base online Easy strategies to understand your customers and cater to their needs The presentation will be followed by a Q&A session with our expert.  Can’t make it? No problem! You can still register, and we’ll send you a recording of the webinar afterward. Register

Tools

Project Tools – Used in Practical (Ingenious) Ways

How do you use your project tools? How else do you apply them to other areas of your business? Join Cynthia Giles, Capstone Project Solutions, and your peer project and portfolio managers, to share your stories, experiences and ingenuity. We'll be talking about practical application of project tools to track and report on department annual performance objectives and even benefits realization targets. Join the conversation and share other ways you have seen different tools used to add value to business areas. Looking forward to chatting with you! Knowledge is best when it is shared. Register

Selling in the Modern Era

Selling in the Modern Era

Sales and business development have changed. As ICT organizations, many of the strategies used to develop new businesses have been altered as a result of the pandemic. To stay relevant, we must find new ways to adapt. How has your sales process shifted in the last year? Are you concerned you may be falling behind? Join the Sandler Training team for an interactive 90-minute virtual training workshop – “Selling in the Modern Era”. Trainers, Eric Fry and Curtis Hamilton will review how to prepare you and your business for a new way of engaging your accounts and prospects…and how to avoid 5 common mistakes made by most sales professionals when selling virtually. Register   Meet Your Trainers Eric Fry, President and Owner of Sandler Training Maritimes. Previously he worked for organizations including Xerox, Staples and ABM Integrated Solutions in a variety of Sales and Leadership roles throughout his career. A native of Sydney, NS, Eric holds a Bachelor of Commerce degree from Saint Mary's University and has completed a variety of executive development programs involving Six Sigma quality management, problem-solving, change management, high-performance work teams, and IT applications. Eric is a Board Member for Entrepreneurs Organization and has also held […]

Inbound Marketing Fundamentals

Inbound Marketing Fundamentals

A Hubspot Academy-created presentation delivered by Melanie Taljaard, a Hubspot Agency Partner and Hubspot Certified Trainer. This interactive session will provide a solid understanding of inbound fundamentals. Attendees will learn how their marketing can adapt and evolve to match buying behaviors. Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this session, you’ll be well on your way to having a solid understanding of how to create marketing tactics that match your buyer’s behaviors, meeting them where they are at in the buying cycle. Who is this for? Inbound Professionals Marketers You do not need to be a Hubspot user to participate. Content will be relevant to non-Hubspot users. What you'll learn: Learn about inbound marketing techniques Develop understanding of core tactics of inbound marketing Advance your skills as an inbound marketer Presenter details Melanie Taljaard is the owner and principal marketer at More in Store Marketing Solutions. She has been working as a marketing professional for more than 20 years, helping motivated business leaders in the service sector. Being the first Hubspot provider in Halifax, NS, Melanie has grown her business and dedicated her expertise […]

Graphic Design

Canva Class – Level 2

Been using Canva and want to level up your skills? This class is for you. Amy’s been a graphic designer for almost 20 years and wants to show you Canva’s next level- no templates! This class will add on to the skills learned in Canva Level 1. We will review some basic branding and graphic design principles, as well as complete a hands-on Canva activity from scratch. Amy will show you how to add elements like shapes and arrows to your designs as well as some photo effects. She will also explain 3 new graphic design principles: symmetry, balance and image resolution. There will be time at the end of class for questions as well as reference handouts provided. small class size 90 min class Introduction to branding & marketing presentation Introduction to Canva, the templates and tools available A click-along exercise where you walk away with your very own social media image Step by step handouts DNS members receive 15% off Canva Level 1 and 2 classes! Contact [email protected] for more details Register

Where does Change begin

Where does change begin? – An introduction to the Gender Diversity Playbook

Join Digital Nova Scotia as we partner with two co-authors of the Gender Diversity Pledge for a virtual event where they will discuss why gender diversity is important, what the digital industry looks like today, why the Gender Diversity Pledge was created, and how companies can take action and begin to make meaningful changes within their organization today, followed by a panel discussion and Q&A. Meet Your Instructors Sarah Murphy Sarah Murphy is an entrepreneur and one of the creators and co-host of the Rival & Queen Podcast. She previously had a VC-backed tech company, and most recently co-authored the Gender Diversity Pledge: a playbook for tech companies on how to build a diverse company. Maddie Coombes As a Chartered Professionals in Human Resources (CPHR) candidate, and co-author of the Gender Diversity Pledge, Maddie is committed to building diverse, inclusive, and innovative companies by paving the way for positive change in equal opportunity employment. Maddie is the Human Resources Manager at Sequence Bio, a Newfoundland and Labrador biotechnology company studying our province’s unique genetic makeup to discover better, safer medicines and improve how we treat and prevent diseases. Register

Setting Your Service Business Apart

Setting Your Service Business Apart – Charging Profitable Prices with Marketing Strategy

When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register

The No BS Social Media Blueprint

The No BS Social Media Blueprint Workshop

A free-to-join 5-day program for small business owners ready to ideate, create and implement a social media strategy that allows them to show up authentically and with purpose. The next round starts Monday, June 7, 2021! Right now, you want to: Find an audience online and really connect with them. Determine your social posting priorities and focus on what’s important. Create a consistent presence so your audience knows what to expect and looks forward to hearing from you. But you’re struggling with feelings of overwhelm, uncertainty, and general confusion about where to show up and how often. It’s time to UNDERcomplicate your social media marketing strategy. I’m here to show you the strategies I’ve developed over the past decade of running a social media consultancy so you can master your marketing by showing up with authority and connecting with your audience. https://digitalnovascotia.com/wp-content/uploads/2021/05/Anita-for-BP-1-200x300.jpegHi, I’m Anita Kirkbride, social media consultant, speaker, and CEO of Twirp Communications. I’ve spent the last 10 years creating social media campaigns for businesses that understood the power of social media but didn’t have the time or the know-how to implement the strategies for themselves. I’ve helped clients win $100,000 for their social campaigns, and I’ve grown online […]

Cyberclan Event

Effective Restoration After a Cyber Attack

Join us for our next webinar on Thursday 10th of June at 11 AM ET where we will be joined by an incredible panel of industry experts to discuss "Effective Restoration After a Cyber Attack". Be the first to find out who our panellists are by signing up for June's webinar below. REGISTER

Jonas Event

Streamline your Service Operation with Dispatch Scheduler

Say goodbye to cluttered workspaces, desktop screens, and manual processes. Scheduling technicians using whiteboards, email systems, and online calendars is made obsolete with modern dispatch software. According to Salesforce, 52% of service companies are still doing things manually, and this presents a great opportunity for companies to take advantage of our software to gain that competitive edge. By implementing our dispatch scheduling software solution, your dispatchers can efficiently manage technicians in the field: selecting them for the type of work, routing them to customer sites, reassigning, and tracking them – all from one screen. With our intuitive, easy-to-use dispatch software, drag and drop tickets to schedule and then easily dispatch a technician and send them all the relevant information with just one click. Full integration with Payroll and Accounts Receivable allows work orders to be processed and approved the same day, effectively speeding up the billing cycle and eliminating the need for double entry. Join us on Thursday, June 10th at 12 pm EST for a 30-minute Masterclass on how Jonas’ service dispatch software can help streamline your scheduling. What will be covered: -Setting up and customizing your dispatch board according to your needs -Creating tickets and sending new jobs […]