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X-WR-CALDESC:Events for Digital Nova Scotia – Leading Digital Industry
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SUMMARY:Trade Market Intelligence Program | Lunch & Learn
DESCRIPTION:Explore new markets with Megan MacAulay—learn how TMI insights can guide growth\, reduce risk\, and support smarter expansion decisions. \n\n\n\n\nA Lunch & Learn with Megan MacAulay\nThinking about expanding beyond your local market—but not sure where to start? Understanding where your product or service fits\, and which markets offer the best opportunity\, can make all the difference.\nIn this Lunch & Learn\, Megan MacAulay from Invest Nova Scotia will introduce the Trade Market Intelligence (TMI) program and how it helps businesses make informed decisions about growth and expansion. You’ll learn how to access customized market research\, identify new opportunities\, and reduce the guesswork when exploring new markets.\nWhether you’re considering exporting for the first time or looking to grow into new regions\, this session will show you how data-driven insights can support your next move. \nWhat you’ll learn:\n• What the Trade Market Intelligence (TMI) program is and how it works \n• How to access market research tailored to your business \n• Ways to identify new markets and growth opportunities \n• How data can support smarter\, more strategic decisions \n• Who is eligible and how to get started with TMI \nWho this is for:\nThis session is ideal for startups\, small businesses\, and growing companies interested in expanding beyond their current market—locally\, nationally\, or internationally.\nWalk away with a clearer understanding of how to explore new markets—and the tools available to help you do it with confidence.
URL:https://digitalnovascotia.com/event/trade-market-intelligence-program-lunch-learn/
LOCATION:Cape Breton Business Innovation Centre\, 500 George Street #suite 200\, Sydney\, NS\, Nova Scotia\, B1P 1K6\, Canada
CATEGORIES:Events,Training
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DTSTART;TZID=America/Halifax:20260429T093000
DTEND;TZID=America/Halifax:20260429T153000
DTSTAMP:20260424T163428
CREATED:20260414T121018Z
LAST-MODIFIED:20260414T121018Z
UID:3502082-1777455000-1777476600@digitalnovascotia.com
SUMMARY:Bridging Marine Excellence w/ AI-Driven Observability
DESCRIPTION:AI observability foundations\, real-time visibility\, public sector and defense outcomes\, plus a Dynatrace demo for strategic innovation. \n\n\n\n\nEvent Overview\nJoin PureLogic and Dynatrace for a private session exploring how AI-driven observability is helping organizations gain real-time visibility across increasingly complex environments. Set against the backdrop of Atlantic Canada’s marine innovation ecosystem\, this event will highlight how observability supports mission-critical operations across both public and private sectors\, including defense. \nThroughout the day\, attendees will learn about the foundations of AI Observability\, the value of real-time insights for strategic decision-making\, and how public sector customers are using Dynatrace to improve performance\, resilience\, and innovation. The session will also include live demonstrations showing how observability can help organizations respond to operational challenges\, modernize with confidence\, and build a stronger common operating picture. \nEvent Details\nWhen: Wednesday\, April 29\, 2026 | 9:30 AM – 3:30 PM\nWhere: Colin McLean Hall\, COVE | 27 Parker Street\, Dartmouth\nTheme: Bridging Marine Excellence with AI-Driven Observability
URL:https://digitalnovascotia.com/event/bridging-marine-excellence-w-ai-driven-observability/
LOCATION:COVE\, Colin MacLean Hall\, Dartmouth\, Nova Scotia\, Canada
CATEGORIES:Events,Training
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DTSTART;TZID=America/Halifax:20260430T093000
DTEND;TZID=America/Halifax:20260430T120000
DTSTAMP:20260424T163428
CREATED:20260408T140654Z
LAST-MODIFIED:20260408T140654Z
UID:3501983-1777541400-1777550400@digitalnovascotia.com
SUMMARY:Marketing Your SME on a Budget: Practical Strategies for Growth
DESCRIPTION:SME’s often face the challenge of growing their brand with limited marketing budgets. This practical workshop is designed to help business owners\, entrepreneurs\, and marketing managers learn how to maximize their impact without overspending. Participants will explore cost-effective marketing strategies\, including leveraging social media\, building strong customer relationships\, creating engaging content\, and using free or low-cost digital tools. \nThrough real-world examples and hands-on exercises\, attendees will discover how to identify their target audience\, craft compelling messages\, and prioritize the marketing activities that deliver the highest return on investment. The workshop will also cover how to measure results and adjust strategies to ensure continued growth. \nBy the end of the session\, participants will leave with actionable ideas\, practical tools\, and a simple marketing plan they can immediately apply to promote their SME effectively—even on a tight budget. \nPrioritize High-Impact\, Low-Cost Channels \nLearn how to focus your limited budget on marketing activities that deliver the greatest return\, such as social media\, email marketing\, partnerships\, and word-of-mouth strategies \nCreate Consistent\, Valuable Content \nDiscover how simple\, authentic content can build trust\, attract customers\, and strengthen your brand without requiring expensive campaigns or large teams \nMeasure What Works and Optimize \nUnderstand how to track key marketing metrics and use free or affordable tools to evaluate performance\, refine your strategy\, and continuously improve result \nMeet Your Presenter –  Alison Knott \nAlison Knott is the founder of Alison K Consulting; a marketing consultancy with a commitment to supporting small but mighty teams who put good into the world get more visibility. \nSince 2014\, Alison has been helping B2B teams market their nuanced\, sensitive\, or complex subject matter offerings. By addressing messaging\, capacity\, and technology simultaneously in her strategic work\, she helps both for-profit and non-profit team members connect their marketing efforts to their sales pipeline and mission. As a queer business owner\, Alison has an affinity for attracting and working with underrepresented folk in sectors such as mental health\, executive training\, life sciences\, HR\, community development\, government relations\, education\, philanthropy\, and sustainability. \nStartup Ecosystem Advisor \nAlison holds marketing advisory and mentor roles for national cohorts such as CQCC Out for Business\,  Business + Arts’ artsvest program\,  Lab2Market (Founders Council)\,  The Forum E-Series\, Grow Now\, and Digital Skills For Women+. \n  \n 
URL:https://digitalnovascotia.com/event/marketing-your-sme-on-a-budget-practical-strategies-for-growth/
LOCATION:The PIER 1209 Marginal Road\, Halifax\, Nova Scotia\, Canada\, Nova Scotia\, Canada
CATEGORIES:DNS Events,Events,Training
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