Events from March 18 – March 26 › Training › – Digital Nova Scotia – Leading Digital Industry

Setting Your Service Business Apart – Charging Profitable Prices with Marketing Strategy

When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register

The No BS Social Media Blueprint Workshop

A free-to-join 5-day program for small business owners ready to ideate, create and implement a social media strategy that allows them to show up authentically and with purpose. The next round starts Monday, June 7, 2021! Right now, you want to: Find an audience online and really connect with them. Determine your social posting priorities and focus on what’s important. Create a consistent presence so your audience knows what to expect and looks forward to hearing from you. But you’re struggling with feelings of overwhelm, uncertainty, and general confusion about where to show up and how often. It’s time to UNDERcomplicate your social media marketing strategy. I’m here to show you the strategies I’ve developed over the past decade of running a social media consultancy so you can master your marketing by showing up with authority and connecting with your audience. https://digitalnovascotia.com/wp-content/uploads/2021/05/Anita-for-BP-1-200x300.jpegHi, I’m Anita Kirkbride, social media consultant, speaker, and CEO of Twirp Communications. I’ve spent the last 10 years creating social media campaigns for businesses that understood the power of social media but didn’t have the time or the know-how to implement the strategies for themselves. I’ve helped clients win $100,000 for their social campaigns, and I’ve grown online […]

Effective Restoration After a Cyber Attack

Join us for our next webinar on Thursday 10th of June at 11 AM ET where we will be joined by an incredible panel of industry experts to discuss "Effective Restoration After a Cyber Attack". Be the first to find out who our panellists are by signing up for June's webinar below. REGISTER

Streamline your Service Operation with Dispatch Scheduler

Say goodbye to cluttered workspaces, desktop screens, and manual processes. Scheduling technicians using whiteboards, email systems, and online calendars is made obsolete with modern dispatch software. According to Salesforce, 52% of service companies are still doing things manually, and this presents a great opportunity for companies to take advantage of our software to gain that competitive edge. By implementing our dispatch scheduling software solution, your dispatchers can efficiently manage technicians in the field: selecting them for the type of work, routing them to customer sites, reassigning, and tracking them – all from one screen. With our intuitive, easy-to-use dispatch software, drag and drop tickets to schedule and then easily dispatch a technician and send them all the relevant information with just one click. Full integration with Payroll and Accounts Receivable allows work orders to be processed and approved the same day, effectively speeding up the billing cycle and eliminating the need for double entry. Join us on Thursday, June 10th at 12 pm EST for a 30-minute Masterclass on how Jonas’ service dispatch software can help streamline your scheduling. What will be covered: -Setting up and customizing your dispatch board according to your needs -Creating tickets and sending new jobs […]

ISNS Industry Session: GUERRILLA MARKETING 101

When should I start marketing my game? What can I do to get more wish lists? What is the airspeed velocity of an unladen swallow? This is the kind of question we PR and marketing people get all the time (well, maybe not the one about swallows). Nothing can guarantee success -- but there are a lot of ways to guarantee failure. One of them is not taking marketing seriously enough -- doing too little, too late. Another is thinking you cannot put a marketing strategy in place without lots of money. Let's chat about what marketing is really about: understanding your audience, finding the best ways to reach out to them, and having fun making them part of your story. Antonio Santo is the Founder and Director of Jaleo, a PR, marketing and consulting agency for indie games. After years of working as a journalist specialized in culture, technology, and video games, he decided to switch to the Dark Side of PR to sustain his bad habit of eating three times a day and paying the bills. Since then, he's worked with indie hits such as Gremlins, Inc., Battle Brothers, Dyson Sphere Program, and bigger games such as Mount […]

Online Building Intercultural Competence Workshop

As Nova Scotia becomes more culturally diverse, we all need to learn how to welcome and work with immigrants and build a better community together. Join us for this free, interactive workshop open to organizations, service providers, educators, and community volunteers. We also deliver workshops tailored to individual organizations – please inquire if interested! In this full-day workshop, you will: - Increase your understanding of settlement and integration issues - Explore practical ways to welcome and support new immigrants - Develop intercultural relationship-building skills for working with new immigrants Registering for and attending workshops: - Workshops will take place twice monthly, either online or in person. When you register, please indicate which date you would like to attend. You can find workshop dates on our events calendar. - In-person workshops will take place at ISANS, 6960 Mumford Rd, Suite 2120 (Mumford Professional Centre, 2nd floor); however, if adverse weather or provincial and/or ISANS’ COVID protocols do not permit any of the upcoming in-person sessions, registrants will receive a Zoom invitation instead. - Please be sure to register early! REGISTER

What’s Next? Should you double down, stay the course, or sell?

The past 18 months have been a uniquely challenging time for many Canadian business owners, and now is the right time to explore your options to find the way forward. This complimentary webinar will review key considerations when deciding what's next for your business: Invest and expand, Restore profitability or Plan your exit. Following an overview of the options in the plenary session, you will be directed to the breakout room of your choice for a 60-minute deep dive on one of 3 topics. REGISTER

Link Building Strategy Workshop

Have you been creating top-notch, SEO-optimized content...but your site is still hearing crickets? First, let’s congratulate you on all the hard work you’ve put into SEO’ing the heck out of your site! You did your research and created stellar content you know dream customers will gobble up. You optimized your images. Updated your headings. Did everything in your power to get that ‘friggin Yoast SEO light to go green. You’ve put in the work that is leagues above your competition or peers. And yet, it’s been months, maybe even a YEAR, and after everything, there’s still not much to show for it. A few trickling page views but no REAL ROI. What the heck?!? Why isn’t it working? WELL— there’s this often overlooked piece of the SEO puzzle. Even though it’s the least technical aspect (and the most fun, in my opinion), everyone forgets that... REGISTER

Custom CSS with Andrew Comb

7:00: Zoom opens -- 7:10 Opening Remarks 7:15 Presentation: Custom CSS with Andrew Comb Details TBD 8:00 Happiness Bar -- Share your screen to get help, feedback, learn something new, or help a buddy out. Chat and get to know fellow WordPress bloggers, designers, and developers. 9:00 Finish up -- **Those who register for the event on meetup.com ZOOM link will be emailed at 4 PM ADT the day of the event** See Less REGISTER

Entrevestor Startup Data 2020 Report Launch

Entrevestor will launch its 2020 Atlantic Canada Startup Data report on June 25 at 12:00pm ADT with a virtual lunch-and-learn session hosted by Volta, via Zoom. Entrevestor’s data has become the benchmark for the Atlantic Canadian startup community in recent years. Each year, they tally up the total number of startups, and assess their employees, funding and revenue, providing a vivid picture of how the community has evolved. The highlights of the East Coast startup community in 2020 were spectacular and included: Verafin's landmark US$2.75 billion exit; CarbonCure and Sonrai Security both announcing major funding rounds; and strong hiring and revenue growth. Entrevestor will detail all the trends in their latest startup data presentation. REGISTER

Risk Management for Tech Businesses

When Plan A doesn’t go the way it was intended, it is important to have a Plan B and C but why is it necessary to have plans in place for when things go wrong? Join Digital Nova Scotia and Marc Charbonneau of dlP Business Consulting to learn about Risk Management in the tech sector. In this webinar you will learn; – How risks are a result of ambiguity and uncertainty, and how these can be grouped as known-knowns, known-unknowns, unknown-unknowns and how these each fit into estimates, risk budgets, management reserve, and how these affect margin and price. – How to identify and assess risks including prioritizing and quantifying them. – Strategies to deal with risks and how to report progress on the effectiveness of those strategies. – How inaction can leave quite a bit of risk exposure near the end of a project when your resources have mostly been expended, whereas taking action early on will lead to greater success.   About Marc Charbonneau Marc is an entrepreneurial business consultant with over 20 years of experience, specializing in strategic planning, business development, and project management. He is a graduate from the Royal Military College of Canada with a […]

Non-Dilutive Funding Through Government Incentives

Join BDO as we help you identify non-dilutive government incentive programs that support your future growth initiatives, yet allow you to maintain full ownership of your tech company. On July 15 at 1 p.m. EDT, learn about the updated incentives in the latest government budget, how to prepare and plan for financial support, and how to access the available funding opportunities. You will have a chance to participate in industry-specific break-out sessions designed for the life and health sciences, software and hardware, and agtech industries to learn how government incentives can be used for: Business expansion and capital expenditures Commercializing new and innovative technologies Entering new geographic markets Hiring and training employees Our BDO professionals will describe how to develop a funding roadmap that meets your business needs, objectives, and solutions. To sign up for Non-Dilutive Funding Through Government Incentives, click the ‘Join event’ red button. You will be prompted to sign up by creating a Hopin profile. If you’ve previously attended a Hopin event, you should already have a Hopin profile. So, click the ‘Already registered? Log In to access the event’ link at the top of the page and use your general Hopin login details to sign in […]