Training

Name: Inbound Marketing Fundamentals
Start: 2021-05-13T12:00:00-03:00
End: 2021-05-13T13:00:00-03:00

April 2021
April 13, 2021 @ 12:00 pm - 1:00 pm ADT

Media Relations for Startups

Join Volta and Peter Moreira for a one hour workshop on April 13, 2021 at 12pm ADT to learn about media relations for startups. Dealing with the media can be daunting, confusing – but ultimately rewarding for startups. This seminar will teach you how to write a press release and identify which publications to target for your news and updates. We’ll also discuss how to build relationships with journalists and publications to help promote your startup, and we’ll look at some common mistakes founders make and tips on avoiding them to help elevate your startup Register
April 14, 2021 @ 8:30 am - 12:30 pm ADT

Building a Financial Blueprint

The Cape Breton Regional Chamber of Commerce offers free training opportunities sponsored through Labour and Advanced Education and their Workplace Education Initiative. This initiative promotes learning at work and supports the development of your workers by increasing their workplace skills. The outcome of this training is for businesses to create a blueprint to manage financial risk within their organizations. This blueprint will guide owners and managers in making deliberate decisions inside their business based on prudent cash flow management. Learning Outcomes: Understanding your financial why and how to calculate it How to calculate your cash flow runway (outflows) How to calculate your cash flow (inflows) How to maintain and increase value Understanding how to use financing to mitigate risk in your business How to maximize debt planning opportunities while minimizing risk How to talk to a lender Value-based pricing for profit Creation of the Financial Blueprint Register
April 14, 2021 @ 4:00 pm - 5:00 pm ADT

Peering into the Deep – Ocean Observation and Conservation

Peering into the Deep - Module 4 of the Exploring Opportunities in Ocean Tech for Young Women Program The Centre for Ocean Ventures and Entrepreneurship (COVE) in partnership with the Department of Education and Early Childhood Development – Nova Scotia, Ignite Labs, Dalhousie University’s Emera IDEAhub and DeepSense, and with support from IBM Canada and Engineers Nova Scotia, is thrilled to announce the launch of a program aimed at engaging young women in the region’s burgeoning ocean tech industry. Exploring Opportunities in Ocean Tech for Young Women is an extracurricular program being offered across the province to youth in grades 10-12 as part of a strategy to attract more under-represented groups to the marine industry. Featuring a monthly speaker series, mentoring program, and hands-on design-thinking workshop, this program will be led by women, for young women. Exploring Opportunities in Ocean Tech for Young Women connects young women in the Western, Northern & Central Nova Scotia regions to female role models in the ocean tech industry to build their awareness of the many applications of engineering across the industry, develop their understanding of what engineering is and how it contributes to innovation across the broad industry. Through the program, students will gain awareness of the skills required and develop pathways to engineering and […]
April 20, 2021 @ 10:30 am - 12:00 pm ADT

Canva Class – Level 2

Been using Canva and want to level up your skills? This class is for you. Amy’s been a graphic designer for almost 20 years and wants to show you Canva’s next level- no templates! This class will add on to the skills learned in Canva Level 1. We will review some basic branding and graphic design principles, as well as complete a hands-on Canva activity from scratch. Amy will show you how to add elements like shapes and arrows to your designs as well as some photo effects. She will also explain 3 new graphic design principles: symmetry, balance and image resolution. There will be time at the end of class for questions as well as reference handouts provided. small class size 90 min class Introduction to branding & marketing presentation Introduction to Canva, the templates and tools available A click-along exercise where you walk away with your very own social media image Step by step handouts DNS members receive 15% off Canva Level 1 and 2 classes! Contact brianna@digitalnovascotia.com for more details Register
May 2021
May 1, 2021 @ 10:30 am - 3:00 pm ADT

2021 Girls Get WISE Retreat

The Girls Get WISE Science Retreat is one of WISEatlantic’s signature events. The retreat takes place every spring at Mount Saint Vincent University where we have 60 girls in grades 7-10 participate in fun and engaging STEM activities. We also organize similar Girls Get WISE events all over Atlantic Canada, and host or sponsor around five each year. Participants have the opportunity to chat with female role models who work in various SETT careers, this is a great opportunity for girls to explore careers that they may have never heard of! The 2021 Girls Get WISE Retreat will be held virtually on May 1 from 10:30-3:00pm (AST). The 2021 Science Retreat is open to those who identify as girls in Atlantic Canada in grades 7-10. Early registration is preferred as STEM materials for activities will be mailed in advance. Registration opens February 22nd and will end on March 26th, no exceptions. Activities will include STEM trivia, virtual escape room, role model session, and a Crime Scene Analysis (CSI) activity! Register
May 4, 2021 @ 12:00 am - 11:59 pm ADT

The Simple Story Solution

Unlock Your Soulful Potential With The Power of Story! The Simple Story Solution is Erin Trafford’s signature program, designed to help entrepreneurs find, tell and leverage Story in the digital world. The program was designed for entrepreneurs who feel like they don’t have a Story to tell but whose brilliance longs to be unleashed. It’s a robust and crazy soulful process that lays the practical foundation for showing up, creating deeper connections with your customers & clients, and building your business, your way. The program consists of 5+1 learning modules (delivered via Kajabi) Dozens of work books and prompts 18 explainer videos What To Expect When You Click “Enroll Now” Choose Your Solution Enroll in the VIP or Self-Build Edition based on your desire to work solo or with extra support Pick Your Pace You get full access to ALL content immediately. Roll through at the pace that suits you Tell Your Story Relax those shoulders, take a deep breath and prepare to feel aligned with everything you do From May 4th - 7th, choose from two Simply Story solutions that make the most sense for you. Digital Nova Scotia members receive 25% off enrollment! Please contact brianna@digitalnovascotia.com for more […]
May 4, 2021 @ 10:30 am - 12:00 pm ADT

Canva Class – Level 1

Never opened Canva or just been playing around? This class is for you. Amy has been a graphic designer for almost 20 years and wants to empower you to take control of your brand using Canva. This class will cover Branding Basics for Entrepreneurs, as well as a hands-on Canva activity. She’ll explain where to find tools to manipulate text, images and elements as well as cover 3 main graphic design principles: readability, hierarchy and consistency. There will be time at the end of class for questions as well as reference handouts provided. small class size 90 min class Introduction to branding & marketing presentation Introduction to Canva, the templates and tools available A click-along exercise where you walk away with your very own social media image Step by step handouts DNS members receive 15% off Canva Level 1 and 2 classes! Contact brianna@digitalnovascotia.com for more details Register
May 4, 2021 @ 12:00 pm - 4:00 pm ADT

Unix Shell, Version Control and R Programming Workshop Begins

Using software-carpentry.org materials this workshop introduces you to the fundamentals of the Unix Shell, Version Control with Git and R. This is a beginner level workshop series that is hands-on, covering the fundamentals of R, including data types, conditional statements, loops and functions, as well as program design, version control, data management, and task automation. Participants will be encouraged to help one another and to apply what they have learned to their own research problems. The goal is to teach the practical knowledge needed to start programming, debugging and using R in everyday tasks. You do not need to have any previous knowledge of the tools that will be presented at the workshop. You do need to have a laptop with a Mac, Linux or Windows operating system (not a tablet, Chromebook, etc) on which you have administrative privileges, as you will need to pre-load specific software packages. This workshop will take place on: Tuesday, May 4th, 12:00-4:00pm (Atlantic) Tuesday, May 11th, 12:00-4:00pm Tuesday, May 18th, 12:00-4:00pm Tuesday, May 25th, 12:00-4:00pm Detailed Information coming soon. Participants must register using their institutional / organizational email address (not a personal email, ie. gmail) Register
May 4, 2021 @ 1:00 pm - 2:00 pm ADT

How to Use the Right Digital Tools to Win Customers

Stronger together - BDC webinar series for Black entrepreneurs Webinar #2 : How to use the right digital tools to win customers for your business Join BDC on May 4 for the second of a three-part webinar series for Black entrepreneurs designed to help you weather the pandemic and get ready to grow during the recovery. The pandemic has accelerated the use of technology and online sales are booming. Nearly 85% of Canadian consumers now shop online and companies that can cater to them are less affected by the lockdown. BDC expert Clara Razzouk, Vice President, Business Development, BDC Advisory Services, Quebec & Atlantic, will give you practical advice on how to improve your company’s online presence and better use digital tools to win customers for your business. During this interactive one-hour session, you will discover: Simple steps to define or enhance your online strategy How to attract, engage and grow your customer base online Easy strategies to understand your customers and cater to their needs The presentation will be followed by a Q&A session with our expert. Can’t make it? No problem! You can still register, and we’ll send you a recording of the webinar afterward. Register
May 7, 2021 @ 12:00 pm - 1:00 pm ADT

Project Tools – Used in Practical (Ingenious) Ways

How do you use your project tools? How else do you apply them to other areas of your business? Join Cynthia Giles, Capstone Project Solutions, and your peer project and portfolio managers, to share your stories, experiences and ingenuity. We'll be talking about practical application of project tools to track and report on department annual performance objectives and even benefits realization targets. Join the conversation and share other ways you have seen different tools used to add value to business areas. Looking forward to chatting with you! Knowledge is best when it is shared. Register
May 12, 2021 @ 9:00 am - 10:30 am ADT

Selling in the Modern Era

Sales and business development have changed. As ICT organizations, many of the strategies used to develop new businesses have been altered as a result of the pandemic. To stay relevant, we must find new ways to adapt. How has your sales process shifted in the last year? Are you concerned you may be falling behind? Join the Sandler Training team for an interactive 90-minute virtual training workshop – “Selling in the Modern Era”. Trainers, Eric Fry and Curtis Hamilton will review how to prepare you and your business for a new way of engaging your accounts and prospects…and how to avoid 5 common mistakes made by most sales professionals when selling virtually. Register Meet Your Trainers Eric Fry, President and Owner of Sandler Training Maritimes. Previously he worked for organizations including Xerox, Staples and ABM Integrated Solutions in a variety of Sales and Leadership roles throughout his career. A native of Sydney, NS, Eric holds a Bachelor of Commerce degree from Saint Mary's University and has completed a variety of executive development programs involving Six Sigma quality management, problem-solving, change management, high-performance work teams, and IT applications. Eric is a Board Member for Entrepreneurs Organization and has also held […]
May 13, 2021 @ 12:00 pm - 1:00 pm ADT

Inbound Marketing Fundamentals

A Hubspot Academy-created presentation delivered by Melanie Taljaard, a Hubspot Agency Partner and Hubspot Certified Trainer. This interactive session will provide a solid understanding of inbound fundamentals. Attendees will learn how their marketing can adapt and evolve to match buying behaviors. Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this session, you’ll be well on your way to having a solid understanding of how to create marketing tactics that match your buyer’s behaviors, meeting them where they are at in the buying cycle. Who is this for? Inbound Professionals Marketers You do not need to be a Hubspot user to participate. Content will be relevant to non-Hubspot users. What you'll learn: Learn about inbound marketing techniques Develop understanding of core tactics of inbound marketing Advance your skills as an inbound marketer Presenter details Melanie Taljaard is the owner and principal marketer at More in Store Marketing Solutions. She has been working as a marketing professional for more than 20 years, helping motivated business leaders in the service sector. Being the first Hubspot provider in Halifax, NS, Melanie has grown her business and dedicated her expertise […]

Events

April 2021

May 2021