Nova Scotia Business Inc., in partnership with Atlantic Canada Opportunities Agency and Community Business Development Corporation (CBDC), is pleased to offer Sales Deconstructed: What You Need to Know to Close. This workshop consists of two half-day sessions focused on providing your business with a step-by-step guide to sales and lead generation. Sessions will include small group work, discussions, assignments and reading on the following topics: What it takes to create a healthy sales funnel and the metrics that matter to enable you to track these over time Understanding the building blocks that need to be in place for a solid sales plan Overview of how sales process evolves from a start-up to a growth-oriented company Building a repeatable sales process to ensure proper onboarding and faster ramp times that you can scale across a growing team Closing the deal – how often to reach out and what to say This course will run from 1 pm to 4:30 pm for 2 days: Day One - Thursday, January 20, 2022: Sales trends 2022 Running your business by the numbers - the KPIs that matter Know your buyer and how to generate meetings at scale Day Two - Thursday, January 27, 2022: […]