When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register