Events for April 9, 2020 › Events › – Digital Nova Scotia – Leading Digital Industry

Webinar: Adapting to the New Normal

Is your digital business searching for ways to move through and out of the current COVID-19 crisis?  Dealing with a global pandemic can create unprecedented rises and falls in business. If your organization is dealing with an influx of customers, how do you adapt while planning for an inevitable drop in clients after this crisis? If you’re dealing with a loss of customers instead, how do you adopt your internal processes while maintaining a forward trajectory? Preparing for an uncertain future is weighing heavily on the minds of many leaders at this time. Matt Symes from Symplicity Designs is ready to help you strategize a response in this free online webinar, focused on crisis management and planning in a digital environment.    Participants will walk away from this lunch and learn with the following: Tools for crisis mitigation and adapting your value proposition during times of uncertainty How to plan for your business in 6, 9, or 14 months post-COVID-19 Strategies for adapting your plan during an evolving crisis situation   Register Now    About The Facilitator As the CEO of Symplicity Designs, Matt Symes works to shift the organizational paradigm, helping businesses serve clients while maintaining social consciousness and […]

How to Thrive in Times of Uncertainty

Where: Online! You will receive an email with a Zoom link on the day of the event. About: We are right in the middle of the COVID-19 pandemic, it’s an unprecedented health care crisis that none of us have ever seen in our lifetime. With that, there is a lot of uncertainty in the world right now. Your initial reaction might be to retreat or wait it out, but, there is an alternative. What if you could use this time to double down on what is really important to you and your business? What if you could see opportunities to move forward amidst this crisis? What this looks like is different for every business and every person. The focus of this workshop will be to get you into the right mindset so that you can see opportunities, come up with a plan and start taking action. It is possible to thrive in times of uncertainty and we’ll be sharing proven coaching strategies to get you there. About Andrea Janzen Andrea Janzen is the founder and CEO of Ambition Theory, a leadership coaching and diversity consulting company. When the COVID-19 pandemic hit, she knew she needed to do something for herself and […]

Marketing During and After COVID-19

The Coronavirus pandemic has all but halted the economy. How you manage your digital presence during this trying time will enable you to survive and ultimately thrive. As a marketing agency with 15 years in business, Aptitude has helped many organizations navigate the treacherous sea of marketing. While the current economic situation is uncharted for most businesses, the way marketing decisions are made is not. The questions all businesses are trying to answer today are the same. Should we cut marketing budgets or double down? Should we cease all advertising? What, if any, marketing initiatives should we focus on? Should sales teams still take calls if operations have come to a standstill? These are all crucial questions our team hopes to shed light on. Join the panel from Aptitude Digital as we discuss actions you can take right now to keep your business relevant during COVID-19 and be positioned for success after.   https://zoom.us/webinar/register/WN_QiokGZ3kSr-Sd793osnuNwRegister Now   Bill Doane Co-founder @Aptitude Digital Bill is the head of marketing and sales at Aptitude Digital. Bill helps clients establish clear and measurable goals and succeed online through the measurement of their return on investment. With 30 years’ experience as a marketer, educator, analyst, programmer, […]