Learn the basics of why and how bad actors typically attack small business websites and how to prevent your business from becoming a victim of these vicious, anonymous attacks. In this webinar, Joel Arbuckle from Arbuckle Media will help you familiarize yourself with the types of attacks, what to look for, how to know when you’re under attack, and what to do before, during and after an attack has taken place. You will learn how to set up prevention methods, how to monitor for threats, the basic steps to undertake when you find yourself under attack and the policies and procedures you can put in place with your staff and team in order to prevent the spread of threats. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

Social media isn’t just about posting consistently about your company, it’s about making meaningful connections and sparking conversations with your customers. You could cross your fingers and hope that people engage with your posts, or you could have a strategy that’s guaranteed to boost your company’s impact on social media. Ingrid Deon from word-craft will give you loads of tips on how to create social media content that racks up plenty of comments, likes, clicks and shares. After this webinar you will know; How to measure social media engagement How to increase engagement with clear calls to action How to create valuable and shareable content Meet your Presenter, Ingrid Deon, CEO of word-craft Ingrid Deon is the CEO of word-craft inc., a social media marketing agency located in Yarmouth County. She specializes in organic social media strategy, content creation and community management, and works with clients such as Nestlé Canada, Manulife Bank and Kraft Heinz Canada. She started her career as a journalist but switched over to social media when she was offered an opportunity to work at a digital marketing agency. Talking to people about social media, female entrepreneurship and knitting are what lights Ingrid up!

Want to attract guests and customers who are already thinking about your services? Wondering how SEO, social media and newsletters work together to bring leads? Participants are lead through an 8-step process that turns existing content into website traffic magnets. Complete with tips, tricks and treats to save time and generate content ideas.

Join BDC, IGNITE Atlantic and Digital Nova Scotia for this webinar where they will discuss how your tech start up or scale up can gain access to capital to support your company growth. In addition, they will chat about weighing the pros and cons of debt and equity financing at different stages of company growth. After this webinar you will: Know how to find the optimal funding mix for your stage of company growth Learn about the pros and cons of debt and equity financing Learn about BDC’s full suite of financing options, tailored to support tech companies at every stage of growth

Social media is constantly changing, but the reason for it is not. People go on social media to connect and stay informed. It’s time to stop chasing the next new thing and bring it back to the basics of building relationships online. In this presentation, I will give participants 10 ways they can improve their social media presence and create real and lasting connections online.

In this webinar, we will explore the five core elements needed to successfully automate your business and give you back the valuable time you are wasting. We will show you the systems and processes we use in our business and how they can work for you.

A happy customer used to share their experience with an average of twelve friends. In today’s world of Social Media that number can reach hundreds or thousands locally and globally. Word of mouth in the digital age is a double-edged sword. Join Yazeed Sobaih from Haylo Branding + Marketing to learn how to navigate the challenges and opportunities in leveraging online customer reviews. As a business owner and marketer, you will learn: How to request authentic yet subtly guided reviews and testimonials from your customers How to harness and share customer reviews across all your channels How to respond to challenging reviews and reward potential ambassadors