Marketing at a Distance with the Rangefinder from Kelford Inc
The PIER 1209 Marginal Rd, Halifax, Nova Scotia, CanadaHave you asked, with increasing frustration, “But where should I focus my marketing?” Or even more specifically, “Where do I post?! Facebook? TikTok? LinkedIn? Threads?!” There’s no single satisfying answer that works every time for everyone (hence the frustration you may be feeling). But there is a single, satisfying process you can follow to find the right answer for your business. In this workshop we’ll take you through Kelford Inc.’s Marketing Rangefinder process, so you can get that answer. Using our framework we’ll explore the four distances—Far, Close, Here, and Connected—at which all potential customers can be found. We’ll work through how to identify, at each distance, what they need, what you should say to them next, and how to know if it’s working before you overinvest or run out of patience. Find your best customers and know exactly what to say to them to bring them closer to you, closer to a purchase, and closer to your brand. 3 Key Takeaways A framework to help you understand where your best customers are A process for knowing what to say, and when, to reach them A tool for creating marketing messages that bring customers closer to your business Meet your […]
