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X-WR-CALDESC:Events for Digital Nova Scotia – Leading Digital Industry
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DTSTART;TZID=America/Halifax:20260429T090000
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DTSTAMP:20260427T195538
CREATED:20260420T115838Z
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UID:3502235-1777453200-1777460400@digitalnovascotia.com
SUMMARY:Nova Scotia’s Digital Economy Report Launch: Findings & Future Outlook
DESCRIPTION:Join us for the official launch of a first-of-its-kind report on Nova Scotia’s digital economy\, offering a comprehensive view of its economic footprint\, labour market dynamics\, and future growth trajectories. Presented by Nortal Canada. \nThis session will bring together leaders from across industry\, government\, and the broader ecosystem to explore what is driving growth in the province’s digital economy\, where key constraints exist\, and what is needed to unlock the highest growth potential. \nThe event will feature opening remarks to set the context for Nova Scotia’s digital future\, followed by a presentation of key findings from the report\, highlighting key insights related to talent\, investment\, productivity\, and economic outcomes. This will be followed by a panel discussion that will then bring together sector leaders to reflect on the findings\, share lived experiences\, and discuss implications for their business strategy and broader and ecosystem development. \nThe session will: \n\nProvide a clear and data-driven picture of Nova Scotia’s digital economy\, including its contribution to GDP and employment;\nExamine the balance of supply and demand\, including emerging pressures related to talent availability\, experience levels\, and retention;\nHighlight key gaps limiting growth\, including firm scale-up\, capital intensity\, and technology diffusion;\nSurface the critical enablers needed to support long-term growth\, from talent development and attraction to infrastructure\, policy\, and market access and;\nExplore future growth scenarios and what they mean for province’s trajectory and positioning.\n\nThis event is designed to leave participants with a shared understanding of the opportunities and trade-offs ahead\, and a clearer sense of where to focus efforts to support a more resilient\, inclusive\, and competitive digital economy in Nova Scotia
URL:https://digitalnovascotia.com/event/nova-scotias-digital-economy-report-launch-findings-future-outlook/
LOCATION:VOLTA\, 1800 Argyle Street #Unit 801\, Halifax\, NS\, B3J 3N8\, Canada
CATEGORIES:DNS Events,Events
ATTACH;FMTTYPE=image/png:https://digitalnovascotia.com/wp-content/uploads/2026/04/Nova-Scotias-Digital-Economy-Report-Launch-1.png
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DTSTART;TZID=America/Halifax:20260430T093000
DTEND;TZID=America/Halifax:20260430T120000
DTSTAMP:20260427T195538
CREATED:20260408T140654Z
LAST-MODIFIED:20260408T140654Z
UID:3501983-1777541400-1777550400@digitalnovascotia.com
SUMMARY:Marketing Your SME on a Budget: Practical Strategies for Growth
DESCRIPTION:SME’s often face the challenge of growing their brand with limited marketing budgets. This practical workshop is designed to help business owners\, entrepreneurs\, and marketing managers learn how to maximize their impact without overspending. Participants will explore cost-effective marketing strategies\, including leveraging social media\, building strong customer relationships\, creating engaging content\, and using free or low-cost digital tools. \nThrough real-world examples and hands-on exercises\, attendees will discover how to identify their target audience\, craft compelling messages\, and prioritize the marketing activities that deliver the highest return on investment. The workshop will also cover how to measure results and adjust strategies to ensure continued growth. \nBy the end of the session\, participants will leave with actionable ideas\, practical tools\, and a simple marketing plan they can immediately apply to promote their SME effectively—even on a tight budget. \nPrioritize High-Impact\, Low-Cost Channels \nLearn how to focus your limited budget on marketing activities that deliver the greatest return\, such as social media\, email marketing\, partnerships\, and word-of-mouth strategies \nCreate Consistent\, Valuable Content \nDiscover how simple\, authentic content can build trust\, attract customers\, and strengthen your brand without requiring expensive campaigns or large teams \nMeasure What Works and Optimize \nUnderstand how to track key marketing metrics and use free or affordable tools to evaluate performance\, refine your strategy\, and continuously improve result \nMeet Your Presenter –  Alison Knott \nAlison Knott is the founder of Alison K Consulting; a marketing consultancy with a commitment to supporting small but mighty teams who put good into the world get more visibility. \nSince 2014\, Alison has been helping B2B teams market their nuanced\, sensitive\, or complex subject matter offerings. By addressing messaging\, capacity\, and technology simultaneously in her strategic work\, she helps both for-profit and non-profit team members connect their marketing efforts to their sales pipeline and mission. As a queer business owner\, Alison has an affinity for attracting and working with underrepresented folk in sectors such as mental health\, executive training\, life sciences\, HR\, community development\, government relations\, education\, philanthropy\, and sustainability. \nStartup Ecosystem Advisor \nAlison holds marketing advisory and mentor roles for national cohorts such as CQCC Out for Business\,  Business + Arts’ artsvest program\,  Lab2Market (Founders Council)\,  The Forum E-Series\, Grow Now\, and Digital Skills For Women+. \n  \n 
URL:https://digitalnovascotia.com/event/marketing-your-sme-on-a-budget-practical-strategies-for-growth/
LOCATION:The PIER 1209 Marginal Road\, Halifax\, Nova Scotia\, Canada\, Nova Scotia\, Canada
CATEGORIES:DNS Events,Events,Training
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