Events for June 1, 2021 – Digital Nova Scotia – Leading Digital Industry

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CWB finance

CWB: Financial Essentials for Business Certificate Training Program Begins

Financial management is one of the most important responsibilities of owners and business managers. Proper financial management supports your decision-making. Understanding your cash flow, financial statements and financial health helps make you a better decision make and respond to opportunities for business growth. In Finance Essentials for Business, you will learn the basics of financial analysis, product and service pricing, budgeting, government reporting requirements and more to inform your financial decision making. To be eligible for the program, participants should have an established financial record keeping system, financial reports available and access to reliable internet, webcam and microphone. Dates: Weekly on Tuesdays from June 1 – August 3, 2021 (10 weeks) Time: 8:30 am -12:30 pm Location: Online Cost: Access to this program is a complimentary member benefit thanks to our partnership with the Nova Scotia Department of Labour and Advanced Education Instructor: April Stroink, Money Coaching Additional notes - While our certificate training programs are typically offered on campus at Mount Saint Vincent University, the Department of Labour and Advanced Education has made an exception to temporarily offer programs online in response to COVID-19. - Participants are required to complete an Intake Form and an Individual Needs Assessment with […]

Setting Your Service Business Apart

Setting Your Service Business Apart – Charging Profitable Prices with Marketing Strategy

When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register