Events for December 3, 2020 – Digital Nova Scotia – Leading Digital Industry

Discover and Answer the Questions your Customers are Asking Online: An Introduction to SEO for Content

When your ideal customers are researching their next trip online, will your business pop-up in their search results? Join Tourism Nova Scotia, Digital Nova Scotia, and SEO consultant Michael MacMillan, to learn how to increase search traffic to your website with your content. Learn tactics to discover what questions potential customers are asking in search engines and how best to create content to answer these questions and get your website at the top of their search results. Insights from this introductory webinar on search engine optimization will help make it easier for customers to find your business online. Register  

Using Chatbots to Improve the Customer Experience

Put Chatbots to Work for you! A Hubspot Academy Workshop on how to create a chatbot strategy as well as build out a chatbot in HubSpot Have you considered improving customer service with the use of Chatbots? Chat bot’s deliver convenience for the customer with powerful analytics you can learn from to continuously improve your marketing, sales and customer service. How do chatbots deliver convenience? They are available 24/7, 365 days a year - that’s convenient! Customers can get a response within minutes Customers are part of a conversation where a need is acknowledged, and value is given in return at every part of that interaction without delays. Before you start using a chatbot on your website, you need to ask key questions and know your goals. In this Hubspot Certified workshop we’ll look at which conversations are better suited for humans and which ones are better suited for bots. Will dig into how you create, launch and learn from your first chat bot. Register