Events for March 12, 2020 – Digital Nova Scotia – Leading Digital Industry

Design Thinking for Product Localization & Market Expansion

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off! Looking to do business in a new market? This program can help you do just that!  This interactive workshop (March 12-13th) leverages design thinking to help you explore market expansion. You'll leave how to assess product viability, identify key customers and select the right markets for your business. Covering everything from user research to customer journeys, this practical workshop will help you adapt your products, services, and platforms to new markets regionally, nationally, and globally. Designed to help you fuel business expansion and revenues, you'll walk away understanding how markets and users differ so you can get optimum results. At the end of this program, you have a scalable and repeatable set of tools that can help your organization build a comprehensive plan to move forward. The program also provides a comprehensive introduction to the Design Thinking process, which can be applied to solve a wide range of complex business challenges. Who should attend? The program is well-suited for both individuals as well as teams looking to grow their business, introduce […]

Designed To Be Clicked Effective Website Design With Live Site Audits

About this Event If you think having a website is just about looks… it’s time to level up your design thinking! The organization and presentation of your web content needs to convince people to click, buy, or call. A little design knowledge can go a long way to achieve this. Alison K covers the secrets of design principles, typography, website copy and more. All this with helpful before and after case studies to hit points home. PLUS! At the end of the session, participants will have a chance to have their website audited live. Talk about an effective use of your lunch time! ALISON KNOTT Alison K (Alison Knott) is an international creative tech speaker who is passionate about the intersection of the web, creativity, and business. Drawing from over ten years of experience through consulting and teaching, Alison helps small business owners turn website woes into wins. Audiences of her sessions walk away with the knowledge, direction and confidence to reach their goals. All through humour and a welcomed absence of tech jargon. In addition to public speaking, Alison has held teaching positions at NSCAD University and NSCC IT Campus, mentoring hundreds of students about design and the web. […]