Info4Impact: Looking Beyond Content – Understanding Schema and its impact on your website

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You may have heard the saying “Content is King” when it comes to an SEO strategy, but in today’s world, having content is not enough. Google and other search engines need to understand the context of the content you add – and that’s where Schema.org comes in!

Join us for this lunch and learn where Kristen Major will discuss the intermediate SEO concept of Structured Data & Schema Markup. You’ll learn how these encodings can add context to your content and advance your current SEO strategies, as the chase “Position 0” continues.

If content is King, context is Queen.

After this lunch and learn, you will know:

  • About Schema.org
  • How Schema works
  • Schema available
  • Why you should be using Schema Markup on your website
  • How to implement Schema
  • How to monitor the impact of Schema
Secure your seat!

About Kristen Major:
As a current SEO Strategist at VERB Interactive in Halifax, Kristen Major is an experienced professional in the digital marketing space with 7 years of proven SEO experience. Kristen has worked with many businesses from different industries by developing and implementing SEO recommendations that follow best practices and tactics, while also supporting additional marketing initiatives.

VERB is a conversion-focused agency, bringing real revenue to your travel business through Digital Marketing. Our clients span across the globe, providing the exciting opportunities to work and collaborate with some of the world’s biggest destinations, resorts and travel brands. https://www.verbinteractive.com/