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Digital Marketing Training Resources

We’ve compiled this list of online training courses for entrepreneurs and small businesses looking to move their business online or to enhance their virtual presence. Each of these platforms provides a wealth of free training material beyond the introductory courses on this page. This collection is designed as a starting point.

All training and resources listed on this page are free.

Google Skillshop

Facebook Blueprint

Digital Photography

Shopify Compass

Google Skillshop Training

Master Google tools for your business with free online training. Develop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified.

Google My Business

Discover how your Business Profile on Google can help you attract and connect with customers for free.

SEE COURSE

Google Analytics Academy

Learn Google’s measurement tools to help grow your business through intelligent data collection and analysis.

SEE COURSE

Google Ads

Grow your skills using Google Ads to advertise your business online, and get Google Ads certified.

SEE COURSE

Google Marketing Platform

Discover how Google can help you plan, execute, and measure your ad campaigns.

SEE COURSE

YouTube

Courses for managed Music, Enterprise, Media partners and Content ID partners on YouTube.

SEE COURSE

Google For Education

Curated training for educators, students, and school leaders in K12 or Higher Education.

SEE COURSE

Facebook Blueprint Training

Explore how you can push your business forward on Facebook and Instagram with a large catalogue of free training courses powered by Facebook Blueprint. Designed to capture attention and prompt action, Facebook and Instagram offer creative flexibility, work across all devices, and are built to help you reach your business goals.

Get Started with Facebook

Begin with a solid foundation. If you’re new to using Facebook to grow your business, this is your starting point.

SEE COURSE

Get Started With Advertising

Learn to create ads to reach the right people in the right places through Facebook and Instagram.

SEE COURSE

Target The Right Audience

Learn how to use our powerful targeting tools to identify your most meaningful audiences.

SEE COURSE

Get Started with Instagram

Tell your story on Facebook’s most visual platform. Learn how your business can be a part of this creative community.

SEE COURSE

Increase Online Sales

Get more value out of every minute and dollar you spend. Learn how to drive people to make online purchases.

SEE COURSE

Get Creative Inspiration

Design your ads for mobile using compelling creative. We’ll share tips for getting your ad noticed.

SEE COURSE

Digital Photography Training

Improve your digital photography skills and learn to create beautiful images for your website and social media platforms with these free online resources.

Phone Photography 101
from Hubspot

How to take great pictures with your mobile device.

SEE COURSE

Step-By-Step Guide
from Hootsuite

Learning how to take incredible shots using only your phone.

SEE COURSE

Lightroom Mobile App
From Adobe

Access, edit, organize, and share photos on your iPad, iPhone, or Android device.

SEE PRODUCT

Shopify Compass Training

Get your products back in the hands of loyal customers. Follow this self-paced free training program to get your business online, fast. From easy website building to shipping and fulfillment strategies, you’ll gain the insights needed to bring your business online with Shopify.

Get Started with Shopify

Whether you’re starting a side hustle or planning to build a million dollar business, you’re in the right place to learn how to use Shopify.

SEE COURSE

Design Your Online Store

By the end of the course, you’ll have your own beautifully designed online experience optimized to turn visitors into customers.

SEE COURSE

Strategic Store Content

You’ll learn the fundamentals of creating strategic content for your online Shopify store that will generate a strong return on investment.

SEE COURSE

Ecommerce Product Photos

When it comes to ecommerce, photography plays a pivotal role in helping you sell your products and build your brand.

SEE COURSE

Ecommerce Logistics

Learn how to take the overwhelm out of logistics by following a step-by-step process to manage warehousing, manufacturers and shipping.

SEE COURSE

Goal Setting

A goal is a dream with a process and a deadline. You’ll learn how to start setting ambitious goals and follow through to achieve them.

SEE COURSE

Become A Member

Digital Nova Scotia represents more than 170 members from our province’s ICT and digital technologies sector. Our members have access to valuable learning programs and events, and we bring together industry stakeholders to collaborate, promote and advocate for our sector, and build capacity for growth.

Join Today